Reviews Revisited - Is Buying Reviews The Only Way To Get Them?

It's been a month since my last post on reviews and how I'm trying to get them. I thought it was prime time to update those of you who follow my blog on what I've found and where I stand at the moment. I've had a tepid response on Choosy Bookworm, a little better response on the giveaways of the prequel and find myself at a crossroads about the book review scene.

As you may recall, I signed up with Choosy Bookworm's offer a free eBook and possibly get a review service. In the month five weeks that have transpired, I received eight emails from interested reviewers, five of whom actually returned an email to get the free eBook. One of those four was a relative and the other a friend. That puts That puts me well short of the 50+ emails I should have theoretically received from interested parties. To be fair, it's only been a month. Science fiction books take a while to get a response, even among those who troll the Choosy Bookworm web site looking to get free eBooks. Of the five who responded, a month later, I've yet to see a review - even by my friend or relative. It's disheartening, to say the least. I'm hoping this kind of experience I've had informs other writers looking to garner reviews for their masterpieces. It's not an easy road, fellow scribes.

Jumping to my next adventure in reviews - book 0, the prequel. I recently gave away 35 copies of that eBook (Mishaps and Mayhem) to attendees of Comicpalooza who signed up for it. I sent them each instructions on the review process in hopes they might drop a kind word on Amazon about their experience. Of those 35, I haven't heard a word or seen a review, but that was literally only a week ago. I'm still hopeful that volume will produce some results.

Three reviews HAVE posted to Amazon for Mishaps and Mayhem, though! Two were from the free eBook giveaway during the launch week of The Adventures of Reztap and another was from an actual customer - someone who bought the paperback Mishaps and Mayhem (and The Adventures of Reztap) from me at AggieCon. An incredibly large number of free eBooks were given away that first week of March, so I'm hopeful there may be more reviews coming from that initial giveaway launch and possibly from the Comicpalooza giveaway.

Let's look at the timing for a moment. From the initial launch of Mishaps and Mayhem, it took nearly two months to garner three reviews, two of which were generated from the free giveaway (but were not given in "exchange" for a review, so there did not need to be a disclaimer for it in any of the reviews.) I'm not saying the free giveaway was worth it from the Amazon point of view - I personally know all three of the reviewers and they're definitely being kind to post a review. It was not from the altruistic reactions of strangers that I received any reviews at all. So, is it too soon to expect reviews from others for both books? Perhaps.

That brings me to another realization. Given the way my publishing process has worked in the past, giving away ARCs (Advanced Reading Copies) may be an important part of the marketing strategy I've been unable to capitalize on. The editor back and forth between me and my editor often happened just days before the book actually launched. A completely edited copy would've only been available at most a day or two before the book went live. That's hardly enough time to send out ARCs with any expectation of a review posting close to when the book launches.

This may precipitate the delay of book two, if that's even possible. I may be locked into it launching this month regardless, and I hardly have time to modify that agreement with other things happening right now. I'm due to make an appearance at ApolloCon at the end of June and it will be one of my last marketing opportunities this year to give book two a push at a live event. I'll have better luck making that happen with book three.

I've seen some amazing and downright unlikely review jumps for brand new books from unknown authors - case in point The Sigil Blade by Jeff Wilson. Don't get me wrong, I'm sure it's a fine novel, but it has 32 reviews already and it's been out for just over five weeks. New author, five weeks, and 32 reviews. So many reviews and sales that it's now being promoted by Amazon. Given my own experience, I have to wonder how this book got those reviews so fast. Some of the reviews are dated the day the book came out. I'm a fast reader, but it's highly unlikely I'd be able to whip through a 400-page book and retain enough of the story to make a fair review of the book AND write it the same day. Does this mean advance copies went out to readers or was there some purchasing behind the scenes going on for reviews? In just the first few pages, I noted there was probably no editor for the book, given credence by some of the less than stellar reviews of the book. However, there were many five star reviews that came in essentially the day the book was published. I don't want to knock the author - I haven't read the entire book. I do want to commend him on his understanding of the Amazon marketing engine. Get enough positive reviews up as quickly as possible and Amazon quite literally does the selling for you. Did he pay for reviews? I honestly can't tell. I do think he has a loyal following of friends and family that put the majority of the reviews into place sucking in additional buyers - this propelled the book to a status that had others buying it simply because it appeared popular. A self-propelling perpetual sales engine if you will. However, my understanding is that it will not get the same lump of readers to buy the sequel if this one isn't written well. It's a way to sell one book, but not to sell a book series, IMHO.

So it comes to this - what's a budding writer to do? I'm still keen to wait another month and see what transpires. Maybe I'll even have my sales figures from my publisher by then and be able to cross-reference my marketing attempts to see what pays off. I haven't given up hope of getting some reviews for The Adventures of Reztap yet. But if it hasn't blossomed by then, I may have to go the way of The Sigil Blade...

Explore and Review!

Artemus

Launch!

The Adventures of Reztap has officially launched and shown up on the cover of the Publisher's Weekly Spring Catalog for 2015!

Along with the launch of the book is the launch of the Artemus Withers web site! A little tweaking here and there and it's looking pretty good. Want to go right to the book page? (You know you do!) If you sign up for the newsletter, you will get a free eBook for Mishaps and Mayhem, the short story primer for the Reztap universe. I should have this in eBook format shortly, so don't expect an immediate email, but definitely something in the next week.

Tucked in a bit of revision on book two as well. After everything I learned on the editing of book one, I've got a better handle on what I need to do with book two before it goes to the editor. At least it won't suffer the POV rewrite that book one did!

What else has been going on? A lot of marketing rigmarole has been passing through my keyboard! Blog tour articles and bios, setting up convention appearances (I'll be appearing on three panels at AggieCon 46), and trying to figure out which eBook listing services are worth it and which ones aren't. I'm still in a bit of a quandary on that one.

Launch day was a full day of web site updates, book notes from the publisher, social media updates, and web surfing to find marketing opportunities. I know this is probably one of the shortest blog posts I've done, but I'm working feverishly on getting things finalized and updated. Not sure how you get much writing done at this stage. Well, a long day turned into a long night. Now tomorrow is today and I get to do it all over again!

Happy writing, marketing, blogging, etc!

Regards,
Artemus

Runup to Reztap #1

What a crazy week! With the upcoming launch (March 9th) of book one in The Chronicles of Reztap series - The Adventures of Reztap, I've been busily engaged with proof reviews, web site construction, and setting up blog tours, convention appearances and book signings. It's all a lot of activity - more so with the missus taking off this weekend and leaving me to handle the daily activities of the household including care and feeding of two dogs and a grandson. While those activities have actually been a pleasure, they didn't leave much time for the other stuff I needed to accomplish!

This was actually my second proof review, but twice the length of the last one. I have realized even an editor couldn't catch everything especially with the mess the initial manuscript was in from the point of view rewrite that screwed it up in the first place. Add to that strange names, spellings and punctuation of alien names and you've got a mixed bag of trouble waiting to explode. Well, I exploded that bag on my publisher this week a mere three days before it was going to print with no less than two revision documents marked up. I've resolved to be a bit more meticulous with book two before it reaches an editor for their first pass. I'm reviewing it now with the grammar review and catching all the strange names that need to be consistent. The biggest takes I have from this exercise is to reduce the number of apostrophes in race and individual character's names. Hopefully, I caught everything in book one - I look forward to your letters/emails/comments telling me what I missed!

Web site build has been going at a frenzied pace this week. The initial splash page has been up for a few weeks, so upcoming events have been posted, but the meet of the web site is still to be revealed. I will tell you the newsletter signup works and everyone who signs up for the newsletter will get an eBook of Mishaps and Mayhem: A Reztap Primer, a short story book not available for sale. The only ways to get it are via the newsletter signup (get a free eBook) or when you visit me at a book signing or convention appearance (get a hard copy with purchase of book one). I reserve the right to give it away for other events, but it won't be for sale online or at a brick and mortar store.

I think the other web site content is humorous and entertaining - it's likely we won't take the full web site live until March 9th when you can actually purchase book one (right now the link goes nowhere since the book hasn't been published yet.)

I'm making my very first blog tour appearance at Bitten by Books on March 19th. It will be an interesting experience. There is a contest for a $50 Amazon gift card and a chance to ask whatever questions you might have of me in a semi-live format over the space of 24 hours. The length of the tour gives people in all time zones across the globe a chance to participate.

I've been hard at work setting up convention appearances over the next couple of months. Here are the planned events (subject to change depending on booking confirmations/available funds for traveling to/from said convention):

AggieCon (March 27-29, 2015 College Station, TX) - attending only - too close to try and setup anything else.
CyPhaCon (April 17-19, 2015 Lake Charles, LA) - dealer table
ComicPalooza (May 22-25, 2015 Houston) - applied to be a Guest, panel appearances
ApolloCon (June 19-21, 2015 Houston) - Artist's Alley table
ArmadilloCon (July 24-26, 2015 Austin) - dealer table
Sasquan (August 19-23, 2015 Spokane, WA) - this is the World Sci Fi con aka WorldCon. Will go if can afford it - they may allow a book signing.
DragonCon (September 4-7, 2015 Atlanta, GA) - applied to be a Guest, panel appearances with table.
TusCon (October 30 - Nov 1, 2015 Tucson, AZ) - will try to get a table and/or get on panels.

I know there are some book signings "in the works". I'll be honest, I'm not sure when they are, but I will keep everyone updated. I will be contacting Houston area Barnes and Noble stores and independent booksellers myself soon to set these up (or join a group event already planned).

With all of that done and some still to go, I'm finally at a point to engage in a little more writing! To all of my fellow authors out there, I hope your writing and marketing efforts are incredibly successful. To all you readers out there, get out to Amazon (or my web site) and buy a book on March 9th! Amazon reviews gratefully appreciated as well.

Regards,
Artemus

Houston Authors Bash 2015 Post-Mortem

I made my first real appearance as Artemus Withers to the public on Saturday, February 28th at the Houston Authors Bash in Katy, TX. I had a book launch party earlier in the week, but my slightly less snazzy alter ego showed up there. As my first event, what did I learn, how did I think it went, and what do I think I (and the organizers) might do better next time?

Probably the biggest category is what did I learn. As I've never been to anything like this as a vendor/presenter/author, there are many behind the scenes things to take into account. I lucked out and had a publisher behind me with this one, so my table fee was taken care of and they helped me out with a large poster of my first book (went on a floor easel they also got for me). I had to provide my own table runner, swag giveaway stuff and two 8x10 posters of my book covers for the table (OK, I sprung for some with a thicker backing - my publisher (Chart House Press!) actually provided a printed 8x10 for my covers in a clear plastic stand-up frame). My short story book was there (I asked for a certain number and those were provided - yes, I will be paying for them so they weren't free.)

The author next to me offered a free ebook if people signed up for his newsletter. I immediately talked to my publisher about doing the same thing. Sure, that means giving Mishaps and Mayhem away for free as an ebook, but that was part of the plan anyway. This would be a great way to introduce readers to the Reztap universe - if they like it, that means future readers, fans and book buyers. I'll be enacting that on my web site as well. I have only to wait for the formatted ebook to be delivered so I can send it to my newsletter subscribers!

I had volunteered to be on a panel. Truth be told is what panel number two I thought I would be the most useful in, but I was placed on panel number one - street teaming. Not only did I not know what street teaming was, I was pretty certain I wouldn't be adding much content to the folks watching from the audience. As it turned out, the panel wasn't exactly as well organized and planned as one would hope for. There was no moderator, the authors weren't notified when the panel was starting and, for the most part, the panel was geared toward authors, not readers and fans, so our target audience was busy in the big room selling books and talking to readers while we did the panel for mostly, well, us! But all was not lost. I'd been to so many writing conferences and attended so many panels that I had no problem stepping in and acting as moderator. I learned so much from the other authors there about street teams and how they work, Facebook parties and other fan engagement tips that would strengthen your fan base and make them a part of the creative and marketing processes. I'd like to think other authors on the panel got some great ideas from each other as well. As for our five audience members, four of them were part of one authors street team!

The overall event went well enough. I sold seven books, traded one for another author's book (thanks Tom Glover!), and signed up eight people for my newsletter. That's 15 potential future readers (or more) for The Adventures of Reztap when it comes out! I also handed out 50 pieces of homemade swag (outer space themed foam stickers from Oriental Traders with hand cut personalized information on the front about the books and my website), so there's another potential 50 readers for my books! I think this was a success for my first big event.

What could I do better next time? I would've liked to have some better swag available. I'm currently looking into professional bookmarks and probably some business cards. something easy to hand out and preprinted. The foam stickers were fun, but they inadvertently painted my book toward a younger audience than I'd anticipated. My book covers, I've discovered from the foot traffic, are skewing to a lower age bracket than I'd intended also. Many people asked me about my kids' book - on even thought it was a graphic novel! My swag will need to be a little more sophisticated to balance that reastion out for sure. On the other hand, my book is profanity free and really doesn't have any graphic content, per se. There are some adult situations, but I've intentionally not gotten graphic in any of that. There is suggestion and innuendo, but that's certainly nothing a high school age reader or even a great majority of middle school readers wouldn't be shocked by. At the end of the day, some of the jokes may go over the heads of the more naive kids, but there's really not much in there a parent would find highly objectionable or corrupting. I suppose the references to holographic pornography chits is the most risque element in the book, but, as I said before, there are no graphic depictions accompanying them.

What did the organizers of the event take from this year's session? Number one - don't hold it on a Houston Rodeo weekend! We had half the traffic (or less) than last year when it was held the weekend before the rodeo started. On the panels - if the panels are going to be geared toward writers, they should be held after the doors close so the authors themselves can take advantage of the panels if they so choose. As it was, the authors had to choose between selling their books and meeting readers and fans to attend the panels. No readers attended the panels - I'm not sure this is really the venue for reader attended panels anyway. The feel of the HAB was one of people dropping by for perhaps an hour to browse through the offerings, perhaps chat with a few writers, buy a few books and then move on with the rest of their day. A casual book browsing or buying experience. It works out well as designed.

Will I attend this next year? Absolutely! I'll have three or four books available then and perhaps a bigger presence in the book market by then. I hope to engage with more readers and maybe introduce them to fellow authors when they come to see me. I think that's the biggest gift a successful author can give an up and coming author - a little extra traffic by their booth that might catch a new readers eye!

Keep writing my friends and watch for March 9th when The Adventures of Reztap comes out!

A New Reztap On The Horizon

Busy is the word of the year. From the short story book to book one and two, there were so many activities punched into January and February, it's a little dizzying. March - September are looking crazy too!

First things first - I did get signed by the publishing company (Chart House Press). What does that mean exactly? Here are the nuts and bolts:

1. Small publishing house means no advance. I'm actually very okay with that since my initial intention in summer 2014 was to pay for an editor. Well, I still get to do that. The extra umph in the relationship comes from the marketing connections, expertise and some other services surrounding the publishing of the book. From a financial standpoint, it's a very real investment of time and some money on my part, but there's additional investment from the publishing company in other aspects of this (some of which I'll point out later). In other words, I did NOT get a big advance and can now retire to a South Pacific island and enjoy the fruits of my labors. OK, I was never going to do that anyway, but you get the point.

2. What exactly am I responsible for in this relationship? Web site (www.artemuswithers.com) is one. I'm responsible for setting it up, running it, paying for it, etc. That also means I own it, so there will be no struggle to disengage it from some parent corporation that wants to keep it. I like that as well. Of course, that also means getting my own web designer, handling technical problems, working on content, etc. It's a bit more work than, say, an author page off the publisher's website - but it's completely under my control and I'm a bit of a control freak when it comes to my image and content being out there.

Editing - I pay for editing fees, which I was already going to do. I'm very happy with the editor they selected (they have a stable of contracted editors they farm work out to). How is this a burden off my shoulders? I didn't have to search for an editor that would not just be good, but would also understand and maybe even appreciation a science fiction humor novel. That experience and connection with editing talent is huge! There was no two or three month long search for just the right editor - my publisher nailed it with their expertise and contacts. Believe me, when I got through with the editing process on the first book, I was so happy with the editor and the results.

Marketing - materials, knick knacks, swag, posters, table runners, and banners - all that stuff is on me. Again, I'm very okay with this. It's all under my control - I select what I want and how I want it. I have gotten suggestions from my publisher on what type of things I should be bringing to book signing, conventions, etc. There have been no directives on what I have to bring. I can spend as little or as much as I want on the process. In this aspect, I'm still very much in touch with the independent author feel, but not hanging out there without a safety net.

Cover art - This is actually a bit of a mixed bag. I've privately contracted my own cover artist to provide the art ( hats off to my Reztap cover artist Jerrica Law, a hard working recent college grad!). That gives me ownership of the images and ability to use them freely for my marketing materials, web site, whatever. My publisher does handle the lettering on the covers - title, author name, other info including the back cover blurb, info, etc. The in-house cover artist, Ida, does a fantastic job with not just the creation of the words on the cover, but also blending the front cover art to seamlessly flow to the back, picking out elements from the front to include on the back, etc. She's really a maestro at that. I've seen some of her other covers that involve the whole package, and she's a truly excellent cover artist in her own right. In the end, there's a lot of artistry going on for the covers, and I'm just responsible for paying for a single cover artist.

Production - The writing (and integration of editing notes). The initial writing of a book is a fun thing. I've found even the subsequent second and third drafts are fun in discovering new and better ways of getting my meaning across. As I'm a new author, my publisher (Chart House Press) wanted a small sample f my writing to send to the booksellers they have relationships with to let them know what kind of book they'd be getting if they pre-ordered book one (which isn't quite available yet). I was tasked to write a book of short stories from the Reztap universe. I found myself pressed up against my deadline with only 6,000 words done and I had to deliver 25,000. I managed to push out what I thought was okay work in about the space of a week. I literally wrote over 5,000 words one of those days. It was really impressive, in my humble opinion. But that is that heart of what I do - I'm the writer. No one else will be performing that task for me. Now I have several quality short stories to expand my readers' understanding of the universe I've created. Reviewing the marked up transcripts from the editor was actually refreshing. Instead of hunting through the pages trying to find out what I'd done wrong, a very knowledgeable editor (thank you Erika Wisdom!) painstakingly went through everything and delivered a word document highlighting all my writing sins along with some recommendations on how to repair the damage. Post editor, it's up to me to make changes, incorporate their suggestions and/or correct them as I see fit. My writing has improved tenfold from the experience.

Social media - that's pretty much on me, but the publisher does their share as well. My Twitter feed, Facebook posts and blog content right here are all my responsibility and under my control. Obviously, while I'm busy writing, the social media content gets neglected, so there's an interesting balance going on just with my media foot print.

Personal appearances - well, it's pretty obvious no one else can or should appear as me. Book signings, convention appearances and blog tours are all on me. The appearance part anyway.

3. What does the publisher bring to the table?

A lot more than you might think at first. I did mention some of what they do above (cover art layout, lettering, and selecting an appropriate editor), but there is much more on their plate. Things I really didn't think about before.

Publication - copy editor, book formatting, and all the technical details that go into registering books, listing books, and submitting books to booksellers. With my self-published books I did most of this myself, but not as well as I've seen my publisher do it.

Marketing - identifying marketing opportunities and listing on their own social media. This is all stuff I don't have to do (some of the marketing I should be doing to expand that arm, though). An add for The Adventures of Reztap will be appearing in the Spring edition of Publishers Weekly catalog - you know, that silly little thing all the booksellers look through to decide what they're going to stock on their shelves. Do you know how to get an add in there? Did you even think about the catalog before you read this? 

Events - this is really a big one that I simple don't have the expertise, or time, to setup. I'm attending a small convention here in Katy with about one hundred fellow authors called the Houston Author Bash. It's not the first one, but I'd never heard of it before. That brings to mind how many other chances to press the flesh, so to speak, I haven't been doing as a self-published author? Don't get me wrong, there are self-published authors at this event as well, but I simply had no idea about the event or how to register. All taken care of by my publisher.

That's just one of many events being setup by my publisher. There's a book launch party next week, blog tours and book signings in the upcoming months, all of which my publisher is handling for me. I just have to show up and put in my time, sell books and meet some wonderful readers. Not having to set all of this up frees me up to actually write/edit. I can't even imagine the time it would take for me to figure out what and where to appear, set it up, and pay fees where appropriate. I don't have to do any of that (although, I will be discussing some upcoming conventions that may not be on my publisher's radar and I might indeed have to setup myself).

Social media - My name is on the Chart House Press web site. When they mention their authors and what the authors are doing, what books are coming out and what events they will appear at. This also flows to their Facebook site and Twitter feed.

Reach - this is kind of all encompassing, but it's a true measure of the value of a publisher over self-publishing. They know people (booksellers, fellow writers, other industry people, readers, reviewers, etc.) that I simply don't. Through those connections, my work is spread out across a much broader spectrum than I could initially manage on my own. I don't want to knock self-publishing - there are a great many authors who are very successful at it, but just as many who aren't because they don't know how to expand that reach beyond a small circle of friends and acquaintances.

Validation - someone in the writing business read my book, evaluated it, and decided it was worthwhile to publish. They're not just publishing my book - they're putting their name on it too. I'm humbled, honored and thrilled all at the same time. I get to call myself a published author. That's a gateway not many writers get to pass through.

Mechanics and know-how - there are so many things going on behind the scenes. There are things I haven't even contemplated that are going on in pursuit of my book being a success.

4. The last two months have been a whirlwind of activity. I written a short story book (Mishaps and Mayhem), incorporated edits for book one (The Adventures of Reztap), worked with my web designer on clearing technical hurdles to get my web site up and running, and juggled social media and event planning duties (planning my attendance and all the marketing pieces that go with that). I just got done approving the proof for Mishaps and Mayhem and ordered a bunch of them to have for next week's Houston Authors Bash (please come if you can - Mishaps and Mayhem only available at in-person events, you can't order it online or buy it from a bookstore).

The next four months will be incredibly busy too. Book one comes out March 9th, 2015 (I still have to approve the proof for that). Book two (Reztap and the Quest for the Insane Moth) will come out in early May 2015. I'll have to incorporate the edits, approve the cover art, and then approve the proof of book two. I have to WRITE book three. It is convention season - there are so many conventions to attend, Book signings, blog book tours, etc. I anticipate being busy each weekend through the end of September!

So, the real crazy time begins. I will do my best to keep things updated on the blog, but visiting my web site once it's fully operational will be the best way to keep up on events and appearances.

Keep writing and reading!

Regards,

Artemus

Pro Edit funding campaign starts today!

I've done it. I'm admitting my editing skills leave much to be desired. Check out my fundraising campaign for a professional edit of The Adventures of Reztap here: http://fundanything.com/en/campaigns/pro-edit-of-the-adventures-of-reztap

Really, check it out! I tried to make it as humorous as possible so it would be at least entertaining to anyone who comes across it. I don't want to ruin the surprise, so give it a quick visit.

Been in a bit of a writing funk lately, but that's turning around and I'm resuming work on the sequel even as I type (this line will appear in the sequel). Seriously though, I'm energized, jazzed and altogether optimistic about the next couple of months. Hopefully the fundraising campaign will actually take off and The Adventures of Reztap may get a review by a national reviewer. It can use the exposure, nut only after it's been edited and edited well!

More to come soon.

Regards,
Artemus

eBook Pulled

As some of you may have realized from the publication of The Adventures of Reztap, it has been an exercise in marketing for a self-published book. I've learned many things in the last nine months. I'd like to share them below:

1. People will complain about price, no matter what it is, and changing it to something lower will not affect sales. In fact, it's more likely to impact them.

2. A professionally edited book has more avenues to be marketed. There are some book reviews sites that will not review a book unless it has been professionally edited. Anything that reduces your opportunity for exposure is bad, especially if you don't have a large marketing budget to advertise but depend on the reviews of others to get the word out about your book.

3. Many have commented that the book was not long enough. It was not even something I'd considered when I published it, but people have an expectation for a book that it be a certain length. I think my book was about 75% of the length people expected.

4. Word of mouth is hard to build. Many of the successes you've seen in the self-publishing world (those books that got picked up by a large publisher) built a large fan following before ever being published. A lead time of one to three years would go a long way to building an audience for the book ahead of it being published.

5. Many self-publishers have a dedicated web site to the book (or books) and you can buy the eBook or hard copy through a link directly on the site (not many actually sell it directly, but point to a major retailer's web site for the book).

6. Pushing the book at conventions requires a lot of pre-planning and an outlay of money for a table to hawk your wares. I don't think there's anything wrong with this, but I was definitely not prepared for the financial outlays, especially just to push a single book.

7. The act of publishing the book and eBook is actually fairly easy now with the tools available on the internet.

8. Marketing is NOT easy.

9. Actual publishers want a built-in audience for your book - it is a plus when approaching a publisher and sometimes a requirement. Catch-22 - if you already have a built-in audience, why do you need a publisher? You can get additional exposure through the publishers web site, promotion through retail outlets, and prestige that gets reviewers to look at your book and review without you even asking. Ok, maybe you still have to ask, but it's easier to get them to do it when they see it was published by a major publisher.

What does this mean for the future of The Adventures of Reztap? I've pulled the book because it does need to go to a professional editor. I thought I did a bang up job editing it, and many normal readers may only notice one or two errors, but it is riddled with errors mostly due to a rewrite from third person to first person. I missed point of view changes in many places, even after three very thorough editing reviews.

I figured if I'm going to send it to a professional editor, I might as well address additional issues with the book. Length being the primary one. I will be adding an epilogue and an appendix with information about the universe according to Reztap. Where appropriate, I may add some passages and information within the story itself, but it will remain the same overall story. I won't introduce any major plot changes or anything like that. As I'm halfway through writing the sequel, I have a better insight into areas where I may be able to expand the original story where it makes sense to.

For now, the hard copy of the first edition of The Adventures of Reztap is still available from Barnes & Noble, Amazon/Createspace, and The Book Patch. I will likely leave them there for now.

I will continue to write the sequel and the third book in the series. After making changes to the first book and completing the next two books, I will approach some major publishers to see if there's interest in publishing the books.

As a complement to the books, I will be investing in a dedicated web site to the books and intend on putting blog posts and short stories with the characters on there, as well as some book reviews of other authors. I hope I can build a decent audience over the space of a year or two and bring the world back to readers. Until then, grab a first edition hard copy if you can. I'll probably pull those after a few months as well.

Thank you for your support and attention!

Artemus Withers

P.S. Keep tuned to this blog for updates on the aforementioned web site, sequel(s) progress and other news.

Price - Not Such a Factor in Sales

It's been an interesting discovery. Perhaps it was the lack of pushing the product or maybe it just doesn't matter, but when I dropped the eBook pricing for The Adventures of Reztap to $2.99 I didn't sell a single one. Whereas, in my inital push to get the book out there, I had priced it at $4.99. I sold several at that price, but perhaps that was because of the newness of the book. I really can't say.

I do believe that my marketing leaves much to be desired. It would not appear the price of the book means one wit to whether or not someone will actually purchase it. History suggests if someone has been reached, noticed the book, was interested in that subject and willing to pay a fair price for it then there is a sale. I don't know how else to quantify the results.

I will leave the eBook at $2.99 through the holiday shopping period. After that I will raise it once again to $4.99. It will be interesting to see what the results of this post will be before and after the price is raised.

For your ease of purchasing frenzy which I'm certain will occur after this post, I'm putting the links to both the hard copy and eBook of The Adventures of Reztap below:

Kobo
Amazon (Kindle eBook & paperback)
Diesel
Sony
Barnes and Noble (Nook eBook & paperback)
Apple (iTunes)
Smashwords

Happy purchasing! Merry Christmas/Hanukkah/Kwanzaa/WinterSolstice/etc.

Artemus

Book Two Teaser - Sort of...

I began writing the sequel to The Adventures of Reztap. The new book will be titled Reztap and the Quest for the Insane Moth. If you've read the first book, the title makes sense. If you haven't, well it sure is a curiosity isn't it?

Onto the teaser as promised! I completed the outline for Reztap and the Quest for the Insane Moth a couple weeks ago. The outline has been marinating and cooking in my brain while I've been engaged in other pursuits that have nothing to do with writing. On a business trip this week, I finally delved into the world of Tar and Gorth again and completed chapter one and am just starting the writing of chapter two. What I have completed (via the outline) are the chapter headings for the book - some of these were quite interesting in the first book, and I tried to keep them that way for the second. So, you're only real preview of the book before I finish writing it and go through the edit process is presented below.

Chapter 1 – How’d that get there?

Chapter 2 – Moth Bawls

Chapter 3 – Why Rimtikians are so Pissy

Chapter 4 – Witless Protection

Chapter 5 – Hell Hath No Fury

Chapter 6 – The Unattainable Bargain

Chapter 7 – Between a Scarf and a Hard Place

Chapter 8 – Dilo the Traitor

Chapter 9 – No Place Like Home

Chapter 10 – Past Tense

Chapter 11 – That Rock is Hard to Swallow

Chapter 12 – Gorth Takes a Vacation

Chapter 13 – Nothing as Profitable as War

Chapter 14 – Mental Fatigue

Chapter 15 – Magnetic Personalities

Chapter 16 – Scarfing down the next Mission

Of course, only part of this makes any sense if you've read the first book and probably makes no sense whatsoever if you haven't. So get out there and read book one! Book two is on the way, I promise!

Slaving away in a digital graphite mine,

Artemus

Now on Barnes and Noble - Nook & Paperback!

I admit to be a little shocked. The eBook Channel Manager on Smashwords does not show it has shipped to Barnes and Noble, yet The Adventures of Reztap is available on the Nook (http://www.barnesandnoble.com/w/the-adventures-of-reztap-artemus-withers/1111399068?ean=2940033235711&itm=1&usri=reztap). I do have an explanation, though. Smashwords shipped the eBook to Baker &Taylor, a provider of books & eBooks to libraries and commercial web sites - I can only imagine that is how it filtered out to and got listed for the Nook on Barnes and Noble.

The paperback (http://www.barnesandnoble.com/w/the-adventures-of-reztap-artemus-withers/1111399068?ean=9781477589229&itm=1&usri=reztap) is a real quandry. It's not only listed on Barnes and Noble's web site, but it's on sale! I really don't understand the mechanism at work here. I do have it listed at two other locations (http://www.amazon.com/ & http://www.thebookpatch.com/) as a paperback, perhaps that's all that's necessary to get it listed at Barnes and Noble. I can only assume there's some kind of wholesale thing going on so they can offer it at a 28% discount. Interesting.

So, those of you in the mood for a Nook copy or a sale on the paperback, Barnes and Noble is your place to go!

Fully disclosed and loving it,
Artemus

First reviews are in (GoodReads)

Two winners of the paperback giveaway from the GoodReads web site submitted reviews of The Adventures of Reztap. Overall, the book receives an average 4.5 out of 5 stars. Really, not too bad if I do say so myself. Of course, it's only two reviews, so I'm not patting myself on the back too hard just yet. Add the positive reviews from the two authors I got blurbs from, and the verbal reviews I've gotten from other readers and MAYBE I give myself a little pat.

To see the GoodReads reviews for yourself, click here: http://www.goodreads.com/book/show/15705663-the-adventures-of-reztap

I will say that does validate the book giveaway - book reviews are a decent return on investment, regardless of if they are positive or negative. I will definitely do it again for the sequel. I may even do it again for the first book.

I would ask anyone who has purchased the book, either hardcopy or eBook, please return to the web site you bought it from and leave a book review. I'm looking for honest impressions, be they positive or negative. Let others know whether or not you feel it was worth your time and money.

Thank you for your support,
Artemus

Successes & Delays

First I'll start with Smashwords (http://www.smashwords.com/) - the eBook starting place for my adventure. The inital eBook publishing process was relatively painless. Sure there were some growing pains with formatting and what not, but it was not too bad. Someone with my persnicketiness was boudn to work just fine with fine attention to detail.

The path to many online retailers can only be found through an eBook "aggregator" like Smashwords. You do this by listing your eBook through the Premium Distribution Channel for sites like Barnes & Noble, iTunes, Sony, Kobo, and Diesel. Most of these have gone pretty smoothly, but not all. There have been delays based mostly on the way those sites do business. I put The Adventures of Reztap online through the channel on May 12, 2012. Here is where they stand at the various retailers:

Sony (shipped on June 21st) - should appear two weeks after it is shipped. Why it took five weeks to ship, I don't know. Says it ships every Thursday or Friday.

Barnes & Noble (hasn't shipped yet) - Should appear within a few days of shipment. Says it ships every Thursday or Friday.

Kobo (shipped May 31st - on the site now!) - Should appear within a few days of shipment. Says it ships daily.

Amazon (opted out - it has been put directly on KDP)

Apple (shipped June 26th) - Ships multiple times per day. Manual review will take take weeks or longer before listing on iTunes.

Diesel (shipped June 5th - on the site now!) - Says it ships every Thursday or Friday.

Page Foundry (shipped June 13th) - not sure how to get to this. It's a relatively new add-on to the Premium service.

Baker-Taylor (shipped June 19th) - Says it ships every Thursday or Friday. This is where libraries order from. Not sure exactly how that works.

On Amazon (kdp.amazon.com), I uploaded everything (having to reformat both the book and cover), but it was authorized, cleared and listed within 48 hours.

So directly to Smashwords and Amazon, the process was fairly quick. The slow churn through the distribution channels is frighteningly turtlish. I've been marketing a book people can't get to yet on iTunes (they've asked) or Barnes & Noble's Nook for over a month. That's two of the three premium eBook platforms out there.

Lesson learned - don't believe everything you read about how fast an aggregator will get your book on the other web sites. I think theere was some delay on Smashwords part this time, but I've heard delay horror stories after the bbok has shipped, especially to Apple. that's a bit of a bummer, but this is all about the learning process, right?

Keep writing, mi amigos!

Regards.
Artemus

What Works To Sell Books? (June 2012 Sales)

Jumping the gun a little bit on June Sales of The Adventures of Reztap, I have gotten a nice bump the last week. Total book (and eBook) sales for June is 17 so far (I don't imagine it will get much higher before the end of the month). Here's a breakdown of how the sales have gone:


6 paperbacks by hand (ordered from Amazon by me - not included in Amazon's sales figures)
5 paperbacks from Amazon
1 eBook for the Kindle (via Amazon's Kindle Digital Publishing)
5 eBooks on Smashwords

Obviously with 17 sales I'm not exactly rolling in the dough. Just the same. it's a nice start and some fellow writers have inquired as to what I've done to get those sales. As I'm doing my best to be transparent with this process for other authors to learn from, here are some details including monetary figures.

Business cards: In late May, I ordered 250 business cards with the book cover on one side and two web sites and a coupon code on the other about where to order the book from. These were originally ordered to be hand out at Comicpalooza here in Houston, but through part of the learning process, I realized I hadn't ordered far enough ahead and the cards arrived several days after the convention ended. I did hand out a small spattering of homemade marketing materials, but they were done at the last minute and hardly had the look of any professionalism to them; I also left out pertinent information like the name of the book. Ahh well.The business cards have been distributed to friends, family and a few comic book and trading card retailers in the Houston area. Have they been a success? Well, no one has used the coupon code on the back of the card, so I can't really tell - someone may have ordered a paperback or the eBook directly from Amazon using the information, but the coupon code is not valid for those sites.

Conventions: The Comicpalooza convention was fun, but without the proper marketing materials in hand, I miserably failed to take advantage of the opportunity. It was a great learning experience and I'm looking into doing a book signing at the ArmadilloCon coming up at the end of July. Of course, I need to contact those folks - I may already be too late to get my name on the program. I will learn about how long a lead time I need for it for next year, when I hope to have two or more books available. Again, this year is a learning experience.

Book Giveaways: I did a book giveaway on Good Reads web site (www.goodreads.com). Four books just shipped today to the winners. DId it result in an increase in sales? Really too early to tell. Honestly, that has been the most difficult part of the process -seeing what tactic works and what doesn't. I have to believe it's been positive for word of mouth, though - over 500 people signed up for the giveaway, none of whom had heard of the book before the giveaway. That is exposure to new potential readers and that's always a good thing. I've gotten one person on the Good Reads web site to rate the book already and 60+ people added the title to their "To Read" list. I'm also writing a blog on the site to invite readers to discuss the book and answer any book or self-publishing questions they might have. This is a potentially huge platform to reach readers and interact with them, build a following for the book and, more importantly, get my name out there.

Hand Sales: OK, this may be a fluke in the numbers. I attended a 50th wedding anniversary for my in-laws and sold all six books to family - two people only and they bought extra copies to distribute to local libraries they support as well. Fluke or not, book sales are book sales. The family members who did buy them from me chided me for not letting the larger gathering a day before know I had books on hand to sell and only handed out cards for where they could order it. Don't discount the value of a family - they can be great advocates for your book, telling their friends about it and generally disseminating your book out there with their friends and you could get a snowball effect. It's especially good if the book is good, which I've had primarily positive reviews about.

Social Networks: While I've had some success driving people on Facebook and possibly Twitter to this blog, I'm not of the opinion that it has generated any sales. However, getting people to this blog and possibly growing a blog readership are good things. There is always the potential that people will read this blog, find value in it, and be genuinely curious about the book too. A future reader is still a reader and I welcome them all! I have been a little concerned that my "pushing" of the book via social networks is viewed as annoying by many people. I'm really not sure how effective it is - it could potentially be turning people off, but then would they have been readers anyway? Hard to say. I'm trying not to use the platforms as sales pitch only. I know I wouldn't like to see nothing but sales pitches on them!

Other Marketing: Is this al the marketing there is? No, I'm about to embark on pursuing book reviews (and possible book giveaways) with several blogging sites through Bloggerdise; this is a blogging source site for bloggers looking for things to review, people to interview and things to giveaway. It's both rewarding for their followers and for me, getting my name and book out there in front of more readers.

I think the conventions will be a nice platform to show of my wares as well, but I don't ever want to be in the position where I need to make money off the convention to make it worth my while. I will only attend conventions I'm truly interesting in participating in from an attendee standpoint. Will there be future conventions that invite me? I hope so and I'll be glad to attend them as long as I have some kind of forum to expose my book to - perhaps do a reading and/or book signing, be on a convention panel, and maybe even be a guest of the convention. Big dreams, I know. I don't expect anything like that too soon. That really will be a future course.

Book signings at book stores is a possible future path as well. I'm aware of this, but haven't really researched how to do it. This is still a part-time endeavor for me, so I'm under no illusions that I'll hit every marketing opportunity.

Press releases are another avenue I haven't pursued. I'm really just not sure how to do this and is it worth my time to pursue it? I may just not find time to attack this.

The Future is Bright: I have put a lot of time into the writing for the first book and I'm under a tighter deadline to produce the second book. I've only just started writing it. I am committed to this being a future career path if it will produce just enough for me to live on. I'm not at the point where I'm willing to swap jobs yet. I still need my normal job to pay the bills and, as they say, support my writing habit.

The Numbers: Enough jabbering - what have I spent so far and how much have I made? The costs are greatly outweighing the returns, but the future returns could easily turn that around. Here are the numbers so far (with the total 17 sales in the plus column):

Business cards: $54.11
Publishing costs (ISBN purchase - $50, proof purchase for The Book Patch - $9.51 including S/H): $59.51
Shipping costs for book giveaway: $32.40
Purchase of books for hand sales: $71.20
Convention attendance and parking: about $50

Total costs: $267.22

Hand sales: $80
Amazon eBook sales: $3.49
Amazon paperback sales: $24.30
The Book Patch paperback sales: $9.61
Smashwords eBook sales: $18.50

Total Sales: $135.90

Analysis: There are a lot of costs that won't repeat here (like ISBN purchases) and there are also things that will reoccur depending on what I'm doing (convention attendance), but most of this is startup marketing costs. I don't know if next months sales will be outstanding, but I will probably need to get more paperbacks on hand for the convention - especially since I'm pretty sure none of the booksellers there will have any in their inventory. I didn't expect to break even the first month, so I'm not concerned about these figures. Heck, they're more optimistic than I thought they'd be. If there are sustained sales by additional cost-free marketing and word of mouth, I will be showing a profit for my efforts within a few months. However, it will have to hit viral hit proportions for me to consider it a new career. We're not there yet...but we could be within a few years!

Regards,
Artemus

Goodreads Book Giveaway

Having a book giveaway today (6/15/12) thru Wednesday (6/20/12) - enter the giveaway at the Goodreads web site (http://www.goodreads.com/) - here is a widget to enter that contest that hopefully works!

Goodreads Book Giveaway

The Adventures of Reztap

by Artemus Withers

Giveaway ends June 20, 2012.
See the giveaway details at Goodreads.

Enter to win

Book Patch Paperback Reformatted

Once I got it in my hand, I knew I had to change it, and so I have.

The new formatting gives another quarter inch around the edges - should be just enough room for your thumbs to comfortable rest while holding the book open. Also changed the header and footer around a bit, so page numbers now appear at the bottom, author name on even pages, and book title on odd pages. I consolidated designs from several other books and decided what I thought looked best. It was interesting to note that there is no uniform format to be inferred from the many samples I looked at. There seemed to be just as many variations on header/footer configurations as there were book titles.

The reformatting also caused the book to increase in page number. If you were the sole purchaser of The Book Patch version, you will have a unique prize on your hands. It was 159 pages - now it is 197 pages (I think). Point being, there is no new content, just reformatted margins to make it easier to read. I always listen to my readers and it was not just me who thought the margin was too small in the original printing.

Any comments or suggestions, I'm all ears! Well, OK, all eyes...and a bit of nose, if you must know.

Regards,
Artemus

Book Patch Paperback in hand!

My first look at the paperback edition from Thee Book Patch is imy hands. It is a quality book, so i don't mind recommending it to anyone interested in getting it.

Now that I have it in hand, I will be making a few revisions - I would recommend holding off on ordering until next week. I like to have a little more white space on the page given the size of the book, so I will be editing the margins a bit. The cover looks great and the words on white paper inside are easy to read. I already have a few cosmetic corrections I was holding off on making until I saw the book in my hand. Now that I have, I will make the changes and this will be completely ready to go.

How are sales so far? Not counting any purchases I have made to get copies in my hand, here is the breakdown so far:

The Book Patch: 1 copy (to a reader in Dallas, TX)
Smashwords: 4 eBook copies (that is all eBook outlets except Amazon)
Amazon: None so far as I can tell.

It sounds kind of weak, doesn't it? But really, I'm not shy about this - I'm still trying to see what works in book marketing and what doesn't. Why not share that information with you, my loyal blog readers? So there it is. Hopefully, some of the seeds of marketing I've sown so far will take root and flower, but there is so much more in the future out there to try. I'm not at all demoralized by the numbers. Honestly, they're better than I thought they would be at this point - no press release, book review, or inclusion on any readling list. those are my next targets. Business card handouts haven't really resulted in any sales - or at least, no one is using the code for the discount on the Smashwords web site. Everything else so far has been posts on Twitter and Facebook, which is really a random advertisement adn not targeted at any specific audience of people who I think would want to read the book. Not surprised it hasn't had much impact on sales.

There's a lot more to come - stay posted for the next marketing steps so I can share a little about the successes and no-so-successes on that front.

Regards,
Artemus

Amazon Update!

Amazon has published both the paperback and Kindle versions of The Adventures of Reztap now. You can search Amazon's web site for Reztap now and see a link to both versions! How about a quick recap of where you can get the book now?

Amazon paperback: http://www.amazon.com/The-Adventures-Reztap-Chronicles-Volume/dp/1477589228/ref=sr_1_1?s=books&ie=UTF8&qid=1339342602&sr=1-1&keywords=Reztap

Amazon Kindle: http://www.amazon.com/The-Adventures-Reztap-Chronicles-ebook/dp/B008A80EZU/ref=sr_1_2?s=books&ie=UTF8&qid=1339342602&sr=1-2&keywords=Reztap

Print version at The Book Patch: http://www.thebookpatch.com/BookStoreResults.aspx?search=Reztap&ddl=any (Note: needs a slight adjustment to the print version for formatting issues - that is planned this week.)

Smashwords (multiple version of the eBook like PDF, HTML, RTF, text and more): https://www.smashwords.com/books/view/161674

Kobo eReader: http://www.kobobooks.com/ebook/The-Adventures-of-Reztap/book-Bl_-PAnCY0WzqlZXrblDbg/page1.html?s=-szyCdU67EKdKJPgbbXw1Q&r=1

Diesel eBooks: http://www.diesel-ebooks.com/item/SW00000161674/Withers-Artemus-The-Adventures-of-Reztap/1.html

Still pending shipping/review/approval: iTunes (for the iPhone and iPad), Barnes & Noble (for the Nook)

The good news - I don't have any other places to put the books/eBooks, so I've completed my distribution part of the journey (OK, still have a small correction to make to The Book Patch print version). Marketing is another matter. I will be exploring the different channels of marketing and publicity to find out which is most effective.

The bad news - Well, not really bad, but still - I need to continue the marketing/publicity, and work on the next book. Sure, it sounds easy when I put it like that. Writing is definitely enjoyable for me. The editing, not so much. Marketing and publicity are unknowns - I might enjoy it more next time around when I've discovered what works so I'm not wasting time & money on avenues that don't.

More to do!

Regards,
Artemus

Proof is in the Pudding

I received my proof today from Amazon (CreateSpace) and I am glad I looked through it. Mind you, there weren't glaring grammatical errors or anything. Well, I don't think there were - after the editing marathon I went through earlier, I just don't have the stomach to go through a real editing session again.

I did find separators being right justified that should be centered. I also found several last sentences in chapters with just a few words strung across the page to fully justify; the addition of a carriage return before the section break took care of those. I even adjusted a word at the end that had a font two sizes too big. I realized as I went through all this that I was not just being a perfectionist, but I was bringing the book to a state where the reader would not be drawn out of the story by a glaring visual disturbance. Much in the same way as a grammatical edit keeps the viewer from getting jarred from the story because of a misspelled word or a funky sentence structure, so too this step in the process was an effort by the author to engage and treat the reader to something wonderful.

The proofing process is more about making things not be there than the writing process is about putting things in. I hope I've taken away enough and left just the right amount in. Here's to interior literary design!

Regards,
Artemus

Amazon Delay

Through no fault of Amazon's, there will be a delay in the print version of The Adventures of Reztap there. I received the PDF proof of the book and noticed at least one error. Unfortunately, I'm unable to complete te corrections until this weekend.

Didn't want anyone getting promised something they could not get yet. Bear with me as I work through this process and make sure the launch of the print version is right. Your alternative is to get the book from The Book Patch, where it is currently available in a print version. The error I saw is in this version.

Even though it's just cosmetic, it reminds me there is never a perfect creation out there. It won't affect the story one bit. Perhaps in the end, it should be left alone as a reminder that life isn't perfect, but even with it's imperfections it is worthwhile and enjoyable. Wouldn't it be great if more people thought that?

Regards,
Artemus

Paperbacks!

The paperbacks are in the store!  Well, the online store.

The not quite yet reviewed one from The Book Patch is available here: http://www.thebookpatch.com/BookStoreResults.aspx?search=&cat=Science+Fiction

Scroll down to the bottom - I think there are only eight science fiction titles on the web site.

Why "not quite reviewed?" Well, I have ordered a single copy to look at (my own version of a galley proof), but it won't be here for about two weeks. I could've gotten it faster, but cash flow being what it isn't... SO, please be aware that I have not verified the final copy - I don't know if it is a good quality binding and printing yet.

The other version is on hold pending review at Amazon. I don't have a link for it yet, but will share it when I do. The review is supposed to take less than 48 hours. Of course, I've seen things come in faster than the estimate and also take longer, sometimes much longer than the estimate. My first time with publishing through Amazon, so I don't know exactly what to expect.

Mind you, the eBook is much cheaper through Smashwords (https://www.smashwords.com/books/view/161674), but I know some of you prefer to have the paper hard copy in your hand. I'm trying to accommodate both types of readers.

This was an all-day process, readying the two PDFs for print (Amazon and The Book Patch have slightly different requirements.) I also had to format the book covers. This has been an interesting learning process. I can say the same for the marketing aspect.

I will update you all when I know more. Hope your weekend has been as productive as mine.

Regards,
Artemus