The Undiscovered Country

To stave off the flood of comments (one of which would be a 50% increase over the life of this blog), the title does not refer to my death of that of any of the characters in The Chronicles of Reztap. However, the nuts and bolts of the published series itself are undergoing an extensive shift. The books themselves are experiencing a death and a rebirth of sorts.

First, an acknowledgement to Megan LaFoyett (then Director of Publishing) and Jeff Hastings (Owner) of Chart House Press. Without them, book zero of The Chronicles of Reztap, Mishaps and Mayhem, would never have come into being. Megan requested it as a forward copy edition to be sent to book sellers as a kind of pre-marketing push. Unfortunately, her involvement with Chart House Press ceased before that aspect of book zero could come to fruition. Still, those previously untold early adventures would likely not seen the light of day any time without a push to get them written and published. Second, getting book one into a professional shape and appearance is due in no small effort to the expertise of many others working behind the scenes at Chart House Press, from the internal layout to the revised cover design, the second edition of The Adventures of Reztap was a sparkling shiny present compared to the clumsy first edition I pushed out years ago. Thank you both for your involvement in getting Tar and Gorth out to be seen and enjoyed by many more readers than ever before.

Chart House Press has since adjusted their charter to be exclusively pushing non-fiction books from here on out. Even as we speak, both books, Mishaps and Mayhem & The Adventures of Reztap. are no longer available on Amazon. As much as it pains me to see it, I realize it is also for the best. Given their new direction, Chart House Press is not be able to devote the time, energy and expertise The Chronicles of Reztap series is due. This is a mutual agreement - I wasn't just shut out of Chart House Press. We came to an agreement that the book series would be better served elsewhere.

This pushes me into the Undiscovered Country. By default, I need to get The Chronicles of Reztap published by another publisher, and not just self-published. However, I don't want to get put in a bind again with my books being essentially out of print before they've had a decent chance to catch on. My only recourse - start my own publishing company. It's the only way to ensure I retain the rights to my books and can keep them published continually from here on out. A perfect solution with only two drawbacks - time and money. I literally have no time to devote fairly to this endeavor, and that is largely driven by the fact that I have no money I can dedicate to getting this started right now. Seriously, starting one company at a time is enough of a drain on my time and money. Starting a second would be a quick trip to the poor house.

Unfortunately, that means, at least for a time, there will be no copies, electronically or otherwise, of either book zero, one or two available. What you can get now is what you'll be able to get for at least a few months if not a full year. I'm committed to getting everything going as soon as possible, but that could easily push into next year.

I wish it wasn't so, but that's where I'm at. I'll need time to get both financial and professional resources gathered to launch the publishing company in a manner that will ensure it produces quality products. This will not be an overnight effort pushing out a substandard product. For the fans out there, and I've actually met a few, I'm sorry to say it will be a while before I can get everything running again but once I do, I can assure you it will remain a steady company that will keep the products alive and available.

Stay tuned over the next couple of weeks and months as a Reztapian phoenix rises from the ashes of this expiration. I will keep you updated on my progress.

Thank you for you time and dedication.

Regards,
Artemus

Reviews Revisited - Is Buying Reviews The Only Way To Get Them?

It's been a month since my last post on reviews and how I'm trying to get them. I thought it was prime time to update those of you who follow my blog on what I've found and where I stand at the moment. I've had a tepid response on Choosy Bookworm, a little better response on the giveaways of the prequel and find myself at a crossroads about the book review scene.

As you may recall, I signed up with Choosy Bookworm's offer a free eBook and possibly get a review service. In the month five weeks that have transpired, I received eight emails from interested reviewers, five of whom actually returned an email to get the free eBook. One of those four was a relative and the other a friend. That puts That puts me well short of the 50+ emails I should have theoretically received from interested parties. To be fair, it's only been a month. Science fiction books take a while to get a response, even among those who troll the Choosy Bookworm web site looking to get free eBooks. Of the five who responded, a month later, I've yet to see a review - even by my friend or relative. It's disheartening, to say the least. I'm hoping this kind of experience I've had informs other writers looking to garner reviews for their masterpieces. It's not an easy road, fellow scribes.

Jumping to my next adventure in reviews - book 0, the prequel. I recently gave away 35 copies of that eBook (Mishaps and Mayhem) to attendees of Comicpalooza who signed up for it. I sent them each instructions on the review process in hopes they might drop a kind word on Amazon about their experience. Of those 35, I haven't heard a word or seen a review, but that was literally only a week ago. I'm still hopeful that volume will produce some results.

Three reviews HAVE posted to Amazon for Mishaps and Mayhem, though! Two were from the free eBook giveaway during the launch week of The Adventures of Reztap and another was from an actual customer - someone who bought the paperback Mishaps and Mayhem (and The Adventures of Reztap) from me at AggieCon. An incredibly large number of free eBooks were given away that first week of March, so I'm hopeful there may be more reviews coming from that initial giveaway launch and possibly from the Comicpalooza giveaway.

Let's look at the timing for a moment. From the initial launch of Mishaps and Mayhem, it took nearly two months to garner three reviews, two of which were generated from the free giveaway (but were not given in "exchange" for a review, so there did not need to be a disclaimer for it in any of the reviews.) I'm not saying the free giveaway was worth it from the Amazon point of view - I personally know all three of the reviewers and they're definitely being kind to post a review. It was not from the altruistic reactions of strangers that I received any reviews at all. So, is it too soon to expect reviews from others for both books? Perhaps.

That brings me to another realization. Given the way my publishing process has worked in the past, giving away ARCs (Advanced Reading Copies) may be an important part of the marketing strategy I've been unable to capitalize on. The editor back and forth between me and my editor often happened just days before the book actually launched. A completely edited copy would've only been available at most a day or two before the book went live. That's hardly enough time to send out ARCs with any expectation of a review posting close to when the book launches.

This may precipitate the delay of book two, if that's even possible. I may be locked into it launching this month regardless, and I hardly have time to modify that agreement with other things happening right now. I'm due to make an appearance at ApolloCon at the end of June and it will be one of my last marketing opportunities this year to give book two a push at a live event. I'll have better luck making that happen with book three.

I've seen some amazing and downright unlikely review jumps for brand new books from unknown authors - case in point The Sigil Blade by Jeff Wilson. Don't get me wrong, I'm sure it's a fine novel, but it has 32 reviews already and it's been out for just over five weeks. New author, five weeks, and 32 reviews. So many reviews and sales that it's now being promoted by Amazon. Given my own experience, I have to wonder how this book got those reviews so fast. Some of the reviews are dated the day the book came out. I'm a fast reader, but it's highly unlikely I'd be able to whip through a 400-page book and retain enough of the story to make a fair review of the book AND write it the same day. Does this mean advance copies went out to readers or was there some purchasing behind the scenes going on for reviews? In just the first few pages, I noted there was probably no editor for the book, given credence by some of the less than stellar reviews of the book. However, there were many five star reviews that came in essentially the day the book was published. I don't want to knock the author - I haven't read the entire book. I do want to commend him on his understanding of the Amazon marketing engine. Get enough positive reviews up as quickly as possible and Amazon quite literally does the selling for you. Did he pay for reviews? I honestly can't tell. I do think he has a loyal following of friends and family that put the majority of the reviews into place sucking in additional buyers - this propelled the book to a status that had others buying it simply because it appeared popular. A self-propelling perpetual sales engine if you will. However, my understanding is that it will not get the same lump of readers to buy the sequel if this one isn't written well. It's a way to sell one book, but not to sell a book series, IMHO.

So it comes to this - what's a budding writer to do? I'm still keen to wait another month and see what transpires. Maybe I'll even have my sales figures from my publisher by then and be able to cross-reference my marketing attempts to see what pays off. I haven't given up hope of getting some reviews for The Adventures of Reztap yet. But if it hasn't blossomed by then, I may have to go the way of The Sigil Blade...

Explore and Review!

Artemus

Comicpalooza 2015 Post Mortem

Four intense days of rubbing elbows with fellow fans and some celebrities has come to an end as Comicpalooza 2015 closed it's doors shortly before a deluge of rain flooded out large portions of Houston and the surrounding area. What did I take away from the experience? Were there incredible sales numbers for Mishaps and Mayhem and The Adventures of Reztap? Did I meet any celebrities? Where there interesting sights and sounds?

I had a lot of fun hanging out with the Triscelle Publishing crew, Heather Poinsett Dunbar and her husband Christopher Dunbar (co-authors of the Morrigan's Brood series), Maeve Alpin (author of As Timeless As Stone among other steampunk novels and also a writer of other books under another pseudonym), and Donna - a close friend of the Dunbars who helps out at many a con. Numerous other friends and colleagues stopped by to chat and browse. In short, had my presence at the con been solely for enjoying myself and hanging out with great people, I fulfilled that in spades!

Sales of Mishaps and Mayhem and The Adventures of Reztap were fair. Nothing outstanding, but definitely better than my previous two public appearances combined. I previously sold a total of 9 books between HAB 2015 and AggieCon, but at Comicpalooza I sold a total of 17 books! Meeting and discussing my books (in other words, hawking them) was a fun experience, especially when the listeners were intrigued enough to buy them. Did I make any money? Actually, no, but I came close to breaking even. The upside to the experience though was signing people up for a free PDF ebook of Mishaps and Mayhem - I got 35 people to sign up! That in itself was probably worth it. If they like the ebook, they're more likely to become loyal readers and that potential means future sales of both The Adventures of Reztap and the sequel coming out next month, Reztap and the Quest for the Insane Moth!

I did also have the opportunity to donate some books and a little cash to The Stan Lee Foundation! I really felt a connection to their stated desire to provide equal access to literacy and education. I think education is the great equalizer in society and I'd like everyone to have a fair opportunity t rise to the occasion and be successful - it seems to me this is a great fledgling organization and worthy of both my support and yours! So pop in and give them a visit.

Also got to take a pic for charity with the Mach V (replica) from the Speed Racer cartoon series:

If you've read Mishaps and Mayhem, you may recognize a reference to this vehicle in one of the stories. If you do, I'd love to hear from you. I sprinkle a lot of references to different shows and concepts in the Chronicles of Reztap - it will be interesting to hear how many people catch some of them if not all.

I got a signed pic from Barry Bostwick (Rocky Horror Picture Show, Spin City, et al) and left him a Reztap bookmark. Who knows if he'll read it or not, but I really enjoyed chatting with him for a few moments and his personalized message to me on the photo. He's a really nice guy with a wonderful sense of humor.

There were dozens of celebrities there from all walks of entertainment - actors and actresses, comic book and regular writers and artists, cosplayers, and some technical crew people of some fame including makeup artists and model builders. There was a lot to see and do. I only visited a fraction of what I wanted, but I was technically there to work, not to just enjoy the con. This year it was so much bigger than when I got to it just two years ago! There were thousands in attendance each day - I think they topped ten thousand on Saturday!

It was by far the largest convention I'd ever attended.

I was really astounded by the complexity of some of the cosplayers' costumes. While I didn't recognize every character, I did appreciate the time and effort they put into their presentation. Seeing some of the little kids dressed in costume too just brought a smile to my face - this was truly a family friendly event and I was glad to see so many families there enjoying the con.

I hope you were able to make it out to Comicpalooza even if you weren't able to see me. I will be at ApolloCon in June 2015, where I should have book 2, Reztap and the Quest for the Insane Moth - hope to see you there, especially if you couldn't see me at Comicpalooza!

Happy Conning!

Artemus

Launch!

The Adventures of Reztap has officially launched and shown up on the cover of the Publisher's Weekly Spring Catalog for 2015!

Along with the launch of the book is the launch of the Artemus Withers web site! A little tweaking here and there and it's looking pretty good. Want to go right to the book page? (You know you do!) If you sign up for the newsletter, you will get a free eBook for Mishaps and Mayhem, the short story primer for the Reztap universe. I should have this in eBook format shortly, so don't expect an immediate email, but definitely something in the next week.

Tucked in a bit of revision on book two as well. After everything I learned on the editing of book one, I've got a better handle on what I need to do with book two before it goes to the editor. At least it won't suffer the POV rewrite that book one did!

What else has been going on? A lot of marketing rigmarole has been passing through my keyboard! Blog tour articles and bios, setting up convention appearances (I'll be appearing on three panels at AggieCon 46), and trying to figure out which eBook listing services are worth it and which ones aren't. I'm still in a bit of a quandary on that one.

Launch day was a full day of web site updates, book notes from the publisher, social media updates, and web surfing to find marketing opportunities. I know this is probably one of the shortest blog posts I've done, but I'm working feverishly on getting things finalized and updated. Not sure how you get much writing done at this stage. Well, a long day turned into a long night. Now tomorrow is today and I get to do it all over again!

Happy writing, marketing, blogging, etc!

Regards,
Artemus

Runup to Reztap #1

What a crazy week! With the upcoming launch (March 9th) of book one in The Chronicles of Reztap series - The Adventures of Reztap, I've been busily engaged with proof reviews, web site construction, and setting up blog tours, convention appearances and book signings. It's all a lot of activity - more so with the missus taking off this weekend and leaving me to handle the daily activities of the household including care and feeding of two dogs and a grandson. While those activities have actually been a pleasure, they didn't leave much time for the other stuff I needed to accomplish!

This was actually my second proof review, but twice the length of the last one. I have realized even an editor couldn't catch everything especially with the mess the initial manuscript was in from the point of view rewrite that screwed it up in the first place. Add to that strange names, spellings and punctuation of alien names and you've got a mixed bag of trouble waiting to explode. Well, I exploded that bag on my publisher this week a mere three days before it was going to print with no less than two revision documents marked up. I've resolved to be a bit more meticulous with book two before it reaches an editor for their first pass. I'm reviewing it now with the grammar review and catching all the strange names that need to be consistent. The biggest takes I have from this exercise is to reduce the number of apostrophes in race and individual character's names. Hopefully, I caught everything in book one - I look forward to your letters/emails/comments telling me what I missed!

Web site build has been going at a frenzied pace this week. The initial splash page has been up for a few weeks, so upcoming events have been posted, but the meet of the web site is still to be revealed. I will tell you the newsletter signup works and everyone who signs up for the newsletter will get an eBook of Mishaps and Mayhem: A Reztap Primer, a short story book not available for sale. The only ways to get it are via the newsletter signup (get a free eBook) or when you visit me at a book signing or convention appearance (get a hard copy with purchase of book one). I reserve the right to give it away for other events, but it won't be for sale online or at a brick and mortar store.

I think the other web site content is humorous and entertaining - it's likely we won't take the full web site live until March 9th when you can actually purchase book one (right now the link goes nowhere since the book hasn't been published yet.)

I'm making my very first blog tour appearance at Bitten by Books on March 19th. It will be an interesting experience. There is a contest for a $50 Amazon gift card and a chance to ask whatever questions you might have of me in a semi-live format over the space of 24 hours. The length of the tour gives people in all time zones across the globe a chance to participate.

I've been hard at work setting up convention appearances over the next couple of months. Here are the planned events (subject to change depending on booking confirmations/available funds for traveling to/from said convention):

AggieCon (March 27-29, 2015 College Station, TX) - attending only - too close to try and setup anything else.
CyPhaCon (April 17-19, 2015 Lake Charles, LA) - dealer table
ComicPalooza (May 22-25, 2015 Houston) - applied to be a Guest, panel appearances
ApolloCon (June 19-21, 2015 Houston) - Artist's Alley table
ArmadilloCon (July 24-26, 2015 Austin) - dealer table
Sasquan (August 19-23, 2015 Spokane, WA) - this is the World Sci Fi con aka WorldCon. Will go if can afford it - they may allow a book signing.
DragonCon (September 4-7, 2015 Atlanta, GA) - applied to be a Guest, panel appearances with table.
TusCon (October 30 - Nov 1, 2015 Tucson, AZ) - will try to get a table and/or get on panels.

I know there are some book signings "in the works". I'll be honest, I'm not sure when they are, but I will keep everyone updated. I will be contacting Houston area Barnes and Noble stores and independent booksellers myself soon to set these up (or join a group event already planned).

With all of that done and some still to go, I'm finally at a point to engage in a little more writing! To all of my fellow authors out there, I hope your writing and marketing efforts are incredibly successful. To all you readers out there, get out to Amazon (or my web site) and buy a book on March 9th! Amazon reviews gratefully appreciated as well.

Regards,
Artemus

Houston Authors Bash 2015 Post-Mortem

I made my first real appearance as Artemus Withers to the public on Saturday, February 28th at the Houston Authors Bash in Katy, TX. I had a book launch party earlier in the week, but my slightly less snazzy alter ego showed up there. As my first event, what did I learn, how did I think it went, and what do I think I (and the organizers) might do better next time?

Probably the biggest category is what did I learn. As I've never been to anything like this as a vendor/presenter/author, there are many behind the scenes things to take into account. I lucked out and had a publisher behind me with this one, so my table fee was taken care of and they helped me out with a large poster of my first book (went on a floor easel they also got for me). I had to provide my own table runner, swag giveaway stuff and two 8x10 posters of my book covers for the table (OK, I sprung for some with a thicker backing - my publisher (Chart House Press!) actually provided a printed 8x10 for my covers in a clear plastic stand-up frame). My short story book was there (I asked for a certain number and those were provided - yes, I will be paying for them so they weren't free.)

The author next to me offered a free ebook if people signed up for his newsletter. I immediately talked to my publisher about doing the same thing. Sure, that means giving Mishaps and Mayhem away for free as an ebook, but that was part of the plan anyway. This would be a great way to introduce readers to the Reztap universe - if they like it, that means future readers, fans and book buyers. I'll be enacting that on my web site as well. I have only to wait for the formatted ebook to be delivered so I can send it to my newsletter subscribers!

I had volunteered to be on a panel. Truth be told is what panel number two I thought I would be the most useful in, but I was placed on panel number one - street teaming. Not only did I not know what street teaming was, I was pretty certain I wouldn't be adding much content to the folks watching from the audience. As it turned out, the panel wasn't exactly as well organized and planned as one would hope for. There was no moderator, the authors weren't notified when the panel was starting and, for the most part, the panel was geared toward authors, not readers and fans, so our target audience was busy in the big room selling books and talking to readers while we did the panel for mostly, well, us! But all was not lost. I'd been to so many writing conferences and attended so many panels that I had no problem stepping in and acting as moderator. I learned so much from the other authors there about street teams and how they work, Facebook parties and other fan engagement tips that would strengthen your fan base and make them a part of the creative and marketing processes. I'd like to think other authors on the panel got some great ideas from each other as well. As for our five audience members, four of them were part of one authors street team!

The overall event went well enough. I sold seven books, traded one for another author's book (thanks Tom Glover!), and signed up eight people for my newsletter. That's 15 potential future readers (or more) for The Adventures of Reztap when it comes out! I also handed out 50 pieces of homemade swag (outer space themed foam stickers from Oriental Traders with hand cut personalized information on the front about the books and my website), so there's another potential 50 readers for my books! I think this was a success for my first big event.

What could I do better next time? I would've liked to have some better swag available. I'm currently looking into professional bookmarks and probably some business cards. something easy to hand out and preprinted. The foam stickers were fun, but they inadvertently painted my book toward a younger audience than I'd anticipated. My book covers, I've discovered from the foot traffic, are skewing to a lower age bracket than I'd intended also. Many people asked me about my kids' book - on even thought it was a graphic novel! My swag will need to be a little more sophisticated to balance that reastion out for sure. On the other hand, my book is profanity free and really doesn't have any graphic content, per se. There are some adult situations, but I've intentionally not gotten graphic in any of that. There is suggestion and innuendo, but that's certainly nothing a high school age reader or even a great majority of middle school readers wouldn't be shocked by. At the end of the day, some of the jokes may go over the heads of the more naive kids, but there's really not much in there a parent would find highly objectionable or corrupting. I suppose the references to holographic pornography chits is the most risque element in the book, but, as I said before, there are no graphic depictions accompanying them.

What did the organizers of the event take from this year's session? Number one - don't hold it on a Houston Rodeo weekend! We had half the traffic (or less) than last year when it was held the weekend before the rodeo started. On the panels - if the panels are going to be geared toward writers, they should be held after the doors close so the authors themselves can take advantage of the panels if they so choose. As it was, the authors had to choose between selling their books and meeting readers and fans to attend the panels. No readers attended the panels - I'm not sure this is really the venue for reader attended panels anyway. The feel of the HAB was one of people dropping by for perhaps an hour to browse through the offerings, perhaps chat with a few writers, buy a few books and then move on with the rest of their day. A casual book browsing or buying experience. It works out well as designed.

Will I attend this next year? Absolutely! I'll have three or four books available then and perhaps a bigger presence in the book market by then. I hope to engage with more readers and maybe introduce them to fellow authors when they come to see me. I think that's the biggest gift a successful author can give an up and coming author - a little extra traffic by their booth that might catch a new readers eye!

Keep writing my friends and watch for March 9th when The Adventures of Reztap comes out!

The Future of Reztap is at Hand!

A little update on the recent happenings with The Adventures of Reztap and subsequent books:

I was looking for an actual editor (other than myself, who didn't do such a great job) to edit my first self-published novel, The Adventures of Reztap. Several people enjoyed reading it, but a few of my writer friends mentioned there were some bad editing errors. Lesson learned - don't edit your own stuff. There are multiple benefits from getting an editor, the primary ones are your work is 99% free of editing errors and the books are then eligible to be covered by large book reviewers (who will not review a book unless it has been professionally edited).

I had self-published my first book mostly to learn the ins and outs of self-publishing. I think I've learned many valuable lessons and felt ready to get book one professionally edited as well as book two (which I finished at the beginning of October). So, I contacted a person I knew thru my wife who was a freelance editor. My reason for going local was to get someone close who I could meet with if needed. I also had a good feeling knowing what this editor had done in the past, so I was pretty comfortable going with her. I thought it was good to try to hire locally as well.

I contacted the editor. She talked to me for about twenty minutes about the book before I sent it to her. Turns out, she was no longer doing freelance editing. She was now Director of Publishing at a small press here locally and their company would be interested in looking at my book and possibly publishing it. My initial thoughts on a traditional publisher were that it was a shot in the foot financially for a writer. Traditional publishers offer a 15% royalty on average for writers on book sales. She mentioned they did higher royalties and I was immediately interested. I haven't seen a contract offer yet, but it's still much better at first glance than a traditional publisher. It may be she's referring to ebook royalties and not print, but the royalties she mentioned sounded inline with the ones you get from Amazon and the ebook aggregators who publish to Apple and Barnes & Noble. I knew this since I'd already self published to both and those were the rates.

Now, they're not one of the big six traditional publishing houses, so it stands to reason they've got their eye on how to compete in today's market and offer an attractive package to savvy writers. Honestly, a 50% run on a print book is worth the investment if they're going to edit my book as well. I don't know how they would manage a 70% royalty to the writer on a printed title, though. There's more overhead with printing, even on a print on demand (POD) basis that would make that a very tight margin for a publisher, so I'm kind of guessing I won't quite be getting that. With a typical POD basis, I was looking at getting maybe 30% of the cover price. CreateSpace (a division of Amazon) gives a 37% royalty on books purchased thru Amazon (where most sales would likely come from) and a 57% royalty on print titles thru the CreateSpace estore. I'm thinking for a smaller publisher than CreateSpace, a 50-70% royalty would be a little high. Then again, maybe I'm wrong and they've really been able to bring down the actual physical costs of printing a hard copy of a book. But really, I think she meant ebook rates and not print rates. I need to see a contract to be sure, but if nothing else, something better than 15% is going to peak my interest.

The thing I'm chomping at the bit about is speed, of course. It's been a little over five weeks since I submitted book one to the publisher. I know, that sounds like a reasonable enough time to get an answer, but consider what route I would go thru with a traditional publisher. First, I would submit the book. The soonest I would get a reply from a large publishing house would be six to eight weeks, although it could reasonably take several months longer...and that's just to get what would likely be a rejection slip on what would be a 15% royalty (max) if they published. I've actually got the ear of the Director of Publishing. She doesn't mind hearing from me once a week and giving me an update on progress. I simply would not get that thru a traditional publisher - in fact, I'd probably be dependent on my agent for all correspondence and negotiations with the publisher. Well, I don't have an agent, so I'm already skipping one piece of the process with a direct line to the publisher. Of course, the biggest factor in all of this is I was just looking to pay someone to edit my book for me; getting an offer to have it published (and hopefully get some kind of advance on it), well, I can only say it sounds like something I've dreamed of since I was in high school. I think I can wait a few weeks to see how this all plays out.

In the mean time, I finished my second book in the series (also submitted that to the editor) and compiled a short list of the future books I have planned in the series also with a short synopsis of each book. One of the things that had interested her in my initial conversation was my intentions to write sequels. I think they're looking for regular writers who produce often. I'm only too happy to oblige! Of course, if they pass on publishing, I'm really not out too much except a little bit of time. I have another local contact I can hire to edit the books and still self publish if it comes to that. The bonafide credentials of being a published writer (as opposed to self published) has its advantages though, so I'm hopefully it will work out.

Have to be honest here. I've also been pursuing a copywriting business venture, but I've been rethinking the whole thing since I've really gotten back into writing. I think I may just have to let it go. It's a shame, especially since I've put quite a bit of money into it, but the more I heard from my copywriting guru, the more it sounded to me like I should be writing novels and screenplays as opposed to doing copywriting. I'm going to take that gamble and run with it for a few months and see if it gets me where I want to go. I'm only a small advance from a publisher away from convincing the family to let me give it a shot! Copywriting business is still an option, but I'm putting it on hold right now. Kind of feel this is my best opportunity to pursue a real future in writing. Best I grab it while I can.

Felling optimistic. Hope you are too.

Artemus

Pro Edit funding campaign starts today!

I've done it. I'm admitting my editing skills leave much to be desired. Check out my fundraising campaign for a professional edit of The Adventures of Reztap here: http://fundanything.com/en/campaigns/pro-edit-of-the-adventures-of-reztap

Really, check it out! I tried to make it as humorous as possible so it would be at least entertaining to anyone who comes across it. I don't want to ruin the surprise, so give it a quick visit.

Been in a bit of a writing funk lately, but that's turning around and I'm resuming work on the sequel even as I type (this line will appear in the sequel). Seriously though, I'm energized, jazzed and altogether optimistic about the next couple of months. Hopefully the fundraising campaign will actually take off and The Adventures of Reztap may get a review by a national reviewer. It can use the exposure, nut only after it's been edited and edited well!

More to come soon.

Regards,
Artemus

Intriguing

Here it is, almost two months after I've pulled the eBook from circulation, and I've received notification of an eBook sale of The Adventures of Reztap. OK, maybe that doesn't sound strange to you, but consider this - it is through Amazon where the eBook isn't even listed on my Dashboard of books! Evidently, it really is difficult to remove a publication from the internet once it's been posted there in one form or another.

For those keeping track (I think there are about five of you, maybe?), I've been writing both the sequel and revising the original. Neither of those very fast, I might add. I have other projects I'm working on as well, and all of them seem to have suffered the same fate. Just not concentrating as well as I used to on writing. Maybe it's the new grandson that is distracting me more than anything else.

So, back to concentration and focus. Would that writing were a full-time occupation for me, it would be easier to justify the number of hours required. As it is, it's still a part-time endeavor. The full-time job still occupies a vast chunk of time - 11.5 hours a day including commute if there is no overtime. Finances being what they are, there is also the part-time job which consumes an additional chunk of time on the weekends. Time left over for writing is very sparse. I have less of it now than I did this same time last year. Not a positive prospect to be sure.

However, now I have an additional array of tools at my disposal. During lunch time, I can easily access my writing documents and add a little here and a little there. That could be another 2.5 hours of writing a week. It's not the best, but it's better than a kick in the pants. Given the circumstances at home with the new grandson, it may actually behoove me to devote a couple of hours away from the house to writing rather than try to cram it in with the distractions there. I'm going to try a four-hour window every weekend and see what I can accomplish away from the home office.

Enough musings! I hope your own personal pursuits are more fruitful than mine have been of late.

Regards,
Artemus

eBook Pulled

As some of you may have realized from the publication of The Adventures of Reztap, it has been an exercise in marketing for a self-published book. I've learned many things in the last nine months. I'd like to share them below:

1. People will complain about price, no matter what it is, and changing it to something lower will not affect sales. In fact, it's more likely to impact them.

2. A professionally edited book has more avenues to be marketed. There are some book reviews sites that will not review a book unless it has been professionally edited. Anything that reduces your opportunity for exposure is bad, especially if you don't have a large marketing budget to advertise but depend on the reviews of others to get the word out about your book.

3. Many have commented that the book was not long enough. It was not even something I'd considered when I published it, but people have an expectation for a book that it be a certain length. I think my book was about 75% of the length people expected.

4. Word of mouth is hard to build. Many of the successes you've seen in the self-publishing world (those books that got picked up by a large publisher) built a large fan following before ever being published. A lead time of one to three years would go a long way to building an audience for the book ahead of it being published.

5. Many self-publishers have a dedicated web site to the book (or books) and you can buy the eBook or hard copy through a link directly on the site (not many actually sell it directly, but point to a major retailer's web site for the book).

6. Pushing the book at conventions requires a lot of pre-planning and an outlay of money for a table to hawk your wares. I don't think there's anything wrong with this, but I was definitely not prepared for the financial outlays, especially just to push a single book.

7. The act of publishing the book and eBook is actually fairly easy now with the tools available on the internet.

8. Marketing is NOT easy.

9. Actual publishers want a built-in audience for your book - it is a plus when approaching a publisher and sometimes a requirement. Catch-22 - if you already have a built-in audience, why do you need a publisher? You can get additional exposure through the publishers web site, promotion through retail outlets, and prestige that gets reviewers to look at your book and review without you even asking. Ok, maybe you still have to ask, but it's easier to get them to do it when they see it was published by a major publisher.

What does this mean for the future of The Adventures of Reztap? I've pulled the book because it does need to go to a professional editor. I thought I did a bang up job editing it, and many normal readers may only notice one or two errors, but it is riddled with errors mostly due to a rewrite from third person to first person. I missed point of view changes in many places, even after three very thorough editing reviews.

I figured if I'm going to send it to a professional editor, I might as well address additional issues with the book. Length being the primary one. I will be adding an epilogue and an appendix with information about the universe according to Reztap. Where appropriate, I may add some passages and information within the story itself, but it will remain the same overall story. I won't introduce any major plot changes or anything like that. As I'm halfway through writing the sequel, I have a better insight into areas where I may be able to expand the original story where it makes sense to.

For now, the hard copy of the first edition of The Adventures of Reztap is still available from Barnes & Noble, Amazon/Createspace, and The Book Patch. I will likely leave them there for now.

I will continue to write the sequel and the third book in the series. After making changes to the first book and completing the next two books, I will approach some major publishers to see if there's interest in publishing the books.

As a complement to the books, I will be investing in a dedicated web site to the books and intend on putting blog posts and short stories with the characters on there, as well as some book reviews of other authors. I hope I can build a decent audience over the space of a year or two and bring the world back to readers. Until then, grab a first edition hard copy if you can. I'll probably pull those after a few months as well.

Thank you for your support and attention!

Artemus Withers

P.S. Keep tuned to this blog for updates on the aforementioned web site, sequel(s) progress and other news.

Price - Not Such a Factor in Sales

It's been an interesting discovery. Perhaps it was the lack of pushing the product or maybe it just doesn't matter, but when I dropped the eBook pricing for The Adventures of Reztap to $2.99 I didn't sell a single one. Whereas, in my inital push to get the book out there, I had priced it at $4.99. I sold several at that price, but perhaps that was because of the newness of the book. I really can't say.

I do believe that my marketing leaves much to be desired. It would not appear the price of the book means one wit to whether or not someone will actually purchase it. History suggests if someone has been reached, noticed the book, was interested in that subject and willing to pay a fair price for it then there is a sale. I don't know how else to quantify the results.

I will leave the eBook at $2.99 through the holiday shopping period. After that I will raise it once again to $4.99. It will be interesting to see what the results of this post will be before and after the price is raised.

For your ease of purchasing frenzy which I'm certain will occur after this post, I'm putting the links to both the hard copy and eBook of The Adventures of Reztap below:

Kobo
Amazon (Kindle eBook & paperback)
Diesel
Sony
Barnes and Noble (Nook eBook & paperback)
Apple (iTunes)
Smashwords

Happy purchasing! Merry Christmas/Hanukkah/Kwanzaa/WinterSolstice/etc.

Artemus

The Paradigm Shift - eBook Pricing

I've seen many articles relating to how to price eBooks. I've had feedback on how The Adventures of Reztap eBook is priced ($4.99) where the paperback is $12.95. That is about a 62% discount - which seems to be in line with other pricing I've seen.

On the high side, there has been some discussion about $9.99 being the average price for a fiction eBook. I would venture that is also an average couple of more pages than my mdoest entry at 180 pages. Still, I don't think there are an average 360 pages to all those fiction eBooks, so the pricing still seems more than fair from that standpoint.

However, I have also seen articles and stories about pricing the eBook at $2.99. This is the minimum pricing at which the author can still get a 70% royalty on Amazon, so I think that is whre this bottom line pricing figure has emerged from. If you go below $2.99, your royalty drops to 35%. On Amazon, you can't price below $0.99. You can get free eBooks onto Amazon by offering them free elsewhere (like Smashwords) and Amazon finds out and "price matches" your eBook. But that's not a tried and true method; it's just what I've heard. If you enter the KDP Select program, that is a zero cost for your eBook for Prime members, while the author gets a piece of a $600,000 pie - really only about $2 per book checkout by the Prime member.

In the interest of testing, I'm going to drop my eBook to $2.99 on Amazon and Smashwords. This first book is all about discovering what works and what doesn't. It may take a while for the price change to filter out to the other platforms that get the digital eBook from Samashwords (Barnes and Noble, iTunes, Kobo, Diesel, etc.) I will let you, my intrepid companions on this ePublishing adventure, know what the outcome of the price change is. Be warned, the price changes set may not take effect for a few days - I've already taken steps to change the prices - for instance, now the eBook is unavailable on Amazon until they review the eBook again, a process which could take up to 48 hours.

Other strategies include giving the first book in a series away free to drive sales of other books in the series. Unfortunately, the other books in my series have yet to be written/published, so it doesn't so much apply to me at this time. In a year, that will be a different story and a different blog post.

Happy Pricing!
Artemus

You can download The Adventures of Reztap from Amazon, Smashwords, iTunes (look in iBooks on iPhone or iPad), Barnes and Noble, Kobo and Diesel.

iTunes - Finally!

It is with great fanfare that I announce The Adventures of Reztap is finally available on iTunes! It was a long wait (longer than I aniticpated), but I'm happy it's finally there.

For those wondering exactly how long the wait was, here is the timeline of events for you to reference for your own eBook publishing adventures:

5/12/2012 - eBook first published to Smashwords. Immediately enrolled in Premium channel, but takes a while for approval.
5/30/2012 - Premium status approved. At this point, it is up to the distributors to pick up the electronic data to publish the eBook on their sites.
5/31/2012 - Kobo picks up the data from Smashwords.
6/2/2012 - Opted out of Amazon (Kindle & CreateSpace) since I would be publishing directly there.
6/5/2012 - Diesel picks up the data from Smashwords.
6/19/2012 - Baker & Taylor picks up the data from Smashwords.
6/21/2012 - Sony picks up the data from Smashwords.
7/13/2012 - Barnes and Noble picks up the data from Smashwords.
7/21/2012 - Apple picks up the data from Smashwords.

Every disributor listed here has a schedule for picking up data within a week of its availability on Smashwords - obviously the schedule is a very loose guideline to which they don't adhere very closely. The nice thing is it gives an approximation of when (AFTER picking up the data) you can expect to see the eBook available on the web site and they've been pretty accurate. While it took forever for iTunes to pick up the data for the eBook, it was finally available today (7/26/2012) less than the two weeks it said it might take.

So when distributing through Smashwords, you can anticipate (but not guarantee) that your work will be available with two months of enlisting in the Premium Distribution Channels.

I don't know how other aggregators work, but I look forward to hearing tales of your adventures here soon.

Happy iTuning,
Artemus

Book Two Teaser - Sort of...

I began writing the sequel to The Adventures of Reztap. The new book will be titled Reztap and the Quest for the Insane Moth. If you've read the first book, the title makes sense. If you haven't, well it sure is a curiosity isn't it?

Onto the teaser as promised! I completed the outline for Reztap and the Quest for the Insane Moth a couple weeks ago. The outline has been marinating and cooking in my brain while I've been engaged in other pursuits that have nothing to do with writing. On a business trip this week, I finally delved into the world of Tar and Gorth again and completed chapter one and am just starting the writing of chapter two. What I have completed (via the outline) are the chapter headings for the book - some of these were quite interesting in the first book, and I tried to keep them that way for the second. So, you're only real preview of the book before I finish writing it and go through the edit process is presented below.

Chapter 1 – How’d that get there?

Chapter 2 – Moth Bawls

Chapter 3 – Why Rimtikians are so Pissy

Chapter 4 – Witless Protection

Chapter 5 – Hell Hath No Fury

Chapter 6 – The Unattainable Bargain

Chapter 7 – Between a Scarf and a Hard Place

Chapter 8 – Dilo the Traitor

Chapter 9 – No Place Like Home

Chapter 10 – Past Tense

Chapter 11 – That Rock is Hard to Swallow

Chapter 12 – Gorth Takes a Vacation

Chapter 13 – Nothing as Profitable as War

Chapter 14 – Mental Fatigue

Chapter 15 – Magnetic Personalities

Chapter 16 – Scarfing down the next Mission

Of course, only part of this makes any sense if you've read the first book and probably makes no sense whatsoever if you haven't. So get out there and read book one! Book two is on the way, I promise!

Slaving away in a digital graphite mine,

Artemus

Free - not so powerful

It was a limited test, but still a valid result. Offering the eBook for free did not equate to a flood of downloads of The Adventures of Reztap from the Smashwords web site. It did result in two downloads of the free eBook and an additional sale of the full price version. That means the eBook went from six readers to nine on Smashwords. I'm happy with the promotion - any additional readers is a great thing. But I'm certainly not blown away with the results. I think they are in line with a normal promotion of this type.

My take is that I need to expand the amount of people who see the book offer, think of the word Reztap when searching book web sites, and think of my name when they think of an author they'd like to read. Even with a few retweets from some folks on Twitter, and sharing the news on Facebook, I'm still reaching less than 2,000 people. There are hundreds of millions of people online. My next concentrations for social media will be expanding my reach so to speak.

My next focus on writing will be getting the second book written (it's already been started). Unfortunately, marketing and writing are two different activities. Do I abandon marketing on social media (and other types of activities) and concentrate solely on writing? I believe this is a dilemma facing many eBook and traditional authors today. Marketing is largely if not completely on our shoulders for 99% of us. Still, I'm pretty sure having a second book out there is a big draw to potential readers. It lets them know the author is not just a one book wonder.

So, while I will definitely be devoting some time to marketing, my primary focus will be on writing book two. I do have one event at the end of July where I'll be selling the books directly (ArmadilloCon in Austin), but outside of that, my marketing efforts will be limited for the time being.

Good luck with your marketing!
Artemus

Now on Barnes and Noble - Nook & Paperback!

I admit to be a little shocked. The eBook Channel Manager on Smashwords does not show it has shipped to Barnes and Noble, yet The Adventures of Reztap is available on the Nook (http://www.barnesandnoble.com/w/the-adventures-of-reztap-artemus-withers/1111399068?ean=2940033235711&itm=1&usri=reztap). I do have an explanation, though. Smashwords shipped the eBook to Baker &Taylor, a provider of books & eBooks to libraries and commercial web sites - I can only imagine that is how it filtered out to and got listed for the Nook on Barnes and Noble.

The paperback (http://www.barnesandnoble.com/w/the-adventures-of-reztap-artemus-withers/1111399068?ean=9781477589229&itm=1&usri=reztap) is a real quandry. It's not only listed on Barnes and Noble's web site, but it's on sale! I really don't understand the mechanism at work here. I do have it listed at two other locations (http://www.amazon.com/ & http://www.thebookpatch.com/) as a paperback, perhaps that's all that's necessary to get it listed at Barnes and Noble. I can only assume there's some kind of wholesale thing going on so they can offer it at a 28% discount. Interesting.

So, those of you in the mood for a Nook copy or a sale on the paperback, Barnes and Noble is your place to go!

Fully disclosed and loving it,
Artemus

The Free Test (Limited Edition)

So here's the next test in celebration of my birthday - giving the eBook away for free for a day. Will this ultra-convenient price result in an onslaught of new readers or be a complete non-starter?

To get the eBook for free, you will have to download it from Smashwords and use the coupon code ZH97J at checkout. Here's the link to the Smashwords download: https://www.smashwords.com/books/view/161674

Of course, I will update all of you with the results of this latest marketing effort. I have seen free giveaways as a means of creating a base readership or just generating some good word of mouth. Several authors appear to have done the same thing, as well as musicians and possibly some moviemakers.

Happy Free Day!
Artemus

So Far, So Little

I'll admit, this is a very short test. Would it be more effective if it went longer? I don't think so. Luckily, both Twitter and Facebook give you the ability to see if things are retweeted or shared. You can't force someone to share or retweet; you can only ask nicely...which I did! Not much came of it.

So, from what I can gather so far, there is a very small amount of traction to be gained by exposing my followers of 300 or so people to a sale (or just an announcement of the book itself). Lessons learned? Price really isn't that much of a driving factor when it comes to getting the message out about your book or product - at least, not in a single day. Still to come in the product market testing - book reviews (and how many readers actually follow), blog "ads" (via bloggerdise.com - giveaways, interviews, excerpts - that type of thing), and the impact of multiple books in a series will also be considered. Of course, I have to write the sequels before I can consider that last one.

To market or to write, that is the question! In the short term, I will be doing a little more marketing research, but that will definitely wane by August, when I will put myself fully into the writing of the next book.

Before I close, the jury is still out on whether the book giveaway on Good Reads has been a win for the marketing column, or just a sunk cost. It may prove dividends in the long run, when more books come out and that may help build more word of mouth. I can certainly see where a single book may not garner as much attention as a series (Twilight, Hunger Games, Harry Potter seem to prove the long term marketing strategy works very well there.) I have found there are other similar book reader sites (Shelfari and Library Thing) which I will be checking out this weekend.

Happy Marketing! (yes, oxymoron, I know.)
Artemus

A Little Excitement...

Trying to generate a little excitement in the blogosphere with a $1 sale: (It's an Independence Day sale - now through 7/7/2012 get The Adventures of Reztap eBook from Smashwords for just a buck! That's $1 using coupon code ML88M at checkout from https://www.smashwords.com/books/view/161674.) Posted on Facebook, Twitter and here. An audience of maybe 300...of which, how many will notice and pay attention? Will they spread the word?


The inevitable question comes to mind. Does this result in an increase in sales? Will anyone, in fact, actually buy the eBook for that price? It is a standard splashy gimmick that many eBook authors use, usually at the outset of their marketing campaign. I will, of course, keep you informed on whether or not this works or even generates any sales at all. The last week has been pretty dry from a sales standpoint. I also haven't been pushing it much. I have the iTunes launch to wait for and I'm anticipating doing a book promo at ArmadilloCon (not yet confirmed...hotel plus convention costs just squeezing the budget a wee bit much right now.)


Book giveaway results - shipped four books. Free books to readers across the globe (well 3 in the US and one in Great Britain). Haven't heard a thing from them. Nary a sale either. Sales, I'll be quite honest, don't concern as much at this point. But generating a little word of mouth, discussion, etc. THAT is what interests me. Haven't had that yet.


Book reviews are still to come this month. Haven't yet selected/found the reviewers, but that should happen this weekend/next week. Will that generate buzz? I'm not entirely sure how to measure how many people will even read a review once posted. Is there a page viewed count on these pages? So many questions - I will figure out the answers and let you know as soon as I find out!


Until then,
Artemus

What Works To Sell Books? (June 2012 Sales)

Jumping the gun a little bit on June Sales of The Adventures of Reztap, I have gotten a nice bump the last week. Total book (and eBook) sales for June is 17 so far (I don't imagine it will get much higher before the end of the month). Here's a breakdown of how the sales have gone:


6 paperbacks by hand (ordered from Amazon by me - not included in Amazon's sales figures)
5 paperbacks from Amazon
1 eBook for the Kindle (via Amazon's Kindle Digital Publishing)
5 eBooks on Smashwords

Obviously with 17 sales I'm not exactly rolling in the dough. Just the same. it's a nice start and some fellow writers have inquired as to what I've done to get those sales. As I'm doing my best to be transparent with this process for other authors to learn from, here are some details including monetary figures.

Business cards: In late May, I ordered 250 business cards with the book cover on one side and two web sites and a coupon code on the other about where to order the book from. These were originally ordered to be hand out at Comicpalooza here in Houston, but through part of the learning process, I realized I hadn't ordered far enough ahead and the cards arrived several days after the convention ended. I did hand out a small spattering of homemade marketing materials, but they were done at the last minute and hardly had the look of any professionalism to them; I also left out pertinent information like the name of the book. Ahh well.The business cards have been distributed to friends, family and a few comic book and trading card retailers in the Houston area. Have they been a success? Well, no one has used the coupon code on the back of the card, so I can't really tell - someone may have ordered a paperback or the eBook directly from Amazon using the information, but the coupon code is not valid for those sites.

Conventions: The Comicpalooza convention was fun, but without the proper marketing materials in hand, I miserably failed to take advantage of the opportunity. It was a great learning experience and I'm looking into doing a book signing at the ArmadilloCon coming up at the end of July. Of course, I need to contact those folks - I may already be too late to get my name on the program. I will learn about how long a lead time I need for it for next year, when I hope to have two or more books available. Again, this year is a learning experience.

Book Giveaways: I did a book giveaway on Good Reads web site (www.goodreads.com). Four books just shipped today to the winners. DId it result in an increase in sales? Really too early to tell. Honestly, that has been the most difficult part of the process -seeing what tactic works and what doesn't. I have to believe it's been positive for word of mouth, though - over 500 people signed up for the giveaway, none of whom had heard of the book before the giveaway. That is exposure to new potential readers and that's always a good thing. I've gotten one person on the Good Reads web site to rate the book already and 60+ people added the title to their "To Read" list. I'm also writing a blog on the site to invite readers to discuss the book and answer any book or self-publishing questions they might have. This is a potentially huge platform to reach readers and interact with them, build a following for the book and, more importantly, get my name out there.

Hand Sales: OK, this may be a fluke in the numbers. I attended a 50th wedding anniversary for my in-laws and sold all six books to family - two people only and they bought extra copies to distribute to local libraries they support as well. Fluke or not, book sales are book sales. The family members who did buy them from me chided me for not letting the larger gathering a day before know I had books on hand to sell and only handed out cards for where they could order it. Don't discount the value of a family - they can be great advocates for your book, telling their friends about it and generally disseminating your book out there with their friends and you could get a snowball effect. It's especially good if the book is good, which I've had primarily positive reviews about.

Social Networks: While I've had some success driving people on Facebook and possibly Twitter to this blog, I'm not of the opinion that it has generated any sales. However, getting people to this blog and possibly growing a blog readership are good things. There is always the potential that people will read this blog, find value in it, and be genuinely curious about the book too. A future reader is still a reader and I welcome them all! I have been a little concerned that my "pushing" of the book via social networks is viewed as annoying by many people. I'm really not sure how effective it is - it could potentially be turning people off, but then would they have been readers anyway? Hard to say. I'm trying not to use the platforms as sales pitch only. I know I wouldn't like to see nothing but sales pitches on them!

Other Marketing: Is this al the marketing there is? No, I'm about to embark on pursuing book reviews (and possible book giveaways) with several blogging sites through Bloggerdise; this is a blogging source site for bloggers looking for things to review, people to interview and things to giveaway. It's both rewarding for their followers and for me, getting my name and book out there in front of more readers.

I think the conventions will be a nice platform to show of my wares as well, but I don't ever want to be in the position where I need to make money off the convention to make it worth my while. I will only attend conventions I'm truly interesting in participating in from an attendee standpoint. Will there be future conventions that invite me? I hope so and I'll be glad to attend them as long as I have some kind of forum to expose my book to - perhaps do a reading and/or book signing, be on a convention panel, and maybe even be a guest of the convention. Big dreams, I know. I don't expect anything like that too soon. That really will be a future course.

Book signings at book stores is a possible future path as well. I'm aware of this, but haven't really researched how to do it. This is still a part-time endeavor for me, so I'm under no illusions that I'll hit every marketing opportunity.

Press releases are another avenue I haven't pursued. I'm really just not sure how to do this and is it worth my time to pursue it? I may just not find time to attack this.

The Future is Bright: I have put a lot of time into the writing for the first book and I'm under a tighter deadline to produce the second book. I've only just started writing it. I am committed to this being a future career path if it will produce just enough for me to live on. I'm not at the point where I'm willing to swap jobs yet. I still need my normal job to pay the bills and, as they say, support my writing habit.

The Numbers: Enough jabbering - what have I spent so far and how much have I made? The costs are greatly outweighing the returns, but the future returns could easily turn that around. Here are the numbers so far (with the total 17 sales in the plus column):

Business cards: $54.11
Publishing costs (ISBN purchase - $50, proof purchase for The Book Patch - $9.51 including S/H): $59.51
Shipping costs for book giveaway: $32.40
Purchase of books for hand sales: $71.20
Convention attendance and parking: about $50

Total costs: $267.22

Hand sales: $80
Amazon eBook sales: $3.49
Amazon paperback sales: $24.30
The Book Patch paperback sales: $9.61
Smashwords eBook sales: $18.50

Total Sales: $135.90

Analysis: There are a lot of costs that won't repeat here (like ISBN purchases) and there are also things that will reoccur depending on what I'm doing (convention attendance), but most of this is startup marketing costs. I don't know if next months sales will be outstanding, but I will probably need to get more paperbacks on hand for the convention - especially since I'm pretty sure none of the booksellers there will have any in their inventory. I didn't expect to break even the first month, so I'm not concerned about these figures. Heck, they're more optimistic than I thought they'd be. If there are sustained sales by additional cost-free marketing and word of mouth, I will be showing a profit for my efforts within a few months. However, it will have to hit viral hit proportions for me to consider it a new career. We're not there yet...but we could be within a few years!

Regards,
Artemus