The Rollercoaster! Marketing Round 1...

Ups, downs and all arounds! I've been so busy with book launch duties, I haven't had a moment to my blogging. With Facebook parties, blog tours and guest blogs, my busy cup runneth over!

First Facebook party was a success! Well, it was fun and the attendees enjoyed themselves. It took some time to come up with the trivia and fun facts elements, but I was assisted in the actual party by none other than Maggie Mae Gallagher who ran all the behind the scenes stuff while the party progressed. I just responded to what people posted. Was it widely attended? I'd say no, but this is my first and you have to start building a base In all honestly, I started building that base with this party! I developed some nice friendships with some attendees, everyone got a free eBook while attending and a few people promised to read the books and follow along with the sequels just because the party was so entertaining and the book previews were too. Definitely gained a few readers and, really, what more can you ask from a book launch party? I'm sold on doing the same for all my other books.

Blog tours = a fairly significant prep time. Well, fairly significant for some people. I had to write unique guest blogs for each blog and some requested a unique book synopsis as well. Had to provide author bios and a few pics. So, that was several thousand words I donated to the cause that weren't spent on books. But, you know what? I was quite pleased to do it! Here I have an opportunity to write brand new material and get new readers to view it! Asking a writer to write something is asking them to do the easiest thing they have on their plate! The only damper on the whole thing was actually other events going on in life - unfortunately, book marketing doesn't happen in a vacuum. Life happens. So, while it was easy to write, it was stressful due to my real life being busy and complicated at the moment they needed the copy.

The uniqueness of guest blogs (not blog tours) is they happen relatively quietly. The built-in readership of the blog is primarily your audience, but there isn't a lot of interaction. I do provide purchase links and social media contacts, but really no telling how many people look at the blog, click on the links or follow me via social media. While this may seem a waste of time, you would be dead wrong! Here is yet another opportunity to reach a reader I otherwise may not have touched. The writing f the blog itself should be the selling point. OK, to a degree, I don't have as much opportunity to tell what kind of impact the efforts of a guest have for my marketing efforts. However, I'm convinced it cannot hurt. Any new reader could be the word of mouth my book(s) need to get the ball rolling and expand that readership.

Looking at all these simple writing exercises, it doesn't really appear much time was spent at all in the marketing effort. This is where the behind the scenes marketing comes into play to suck up your free time like a sneaky black hole. Promoting these events on Facebook and Twitter (primarily Twitter) is the big time suckage. While I'm promoting the events, I'm also promoting books. If I added up all the text from these activities, I have several thousand words a day under my belt. Unfortunately, none of that is in book form. In fact, when your book launches, you can forget about writing for a while. It will absorb and consume your attention! I haven't managed to pull my focus off the marketing and sales to get any writing done. This takes some supreme time management skills, especially as life (family and part-time consulting work) invade the precious few hours you have to devote to your writing business.

Did I mention booking time at conventions? Yeah, that takes a bit of research as well which is more time not writing. The bag here is mixed as well. Some events you can apply as a guest fairly easily. Others require more lead time than I had - must be published before you can apply and that application date has already passed. Still, I've managed to either apply as a guest or get a table for book signing/book selling at a convention every month through September. What that also means is a significant outlay of cash. Not for each event, but cumulatively, it's quite a chunk including accommodations, travel and food. I've been fortunate enough to get additional consulting work to draw out my savings longer. I simply hope the tail of the sales from the books is sufficient and quick enough to support my efforts in the short run as well as the long run. Ah well, you can't plan for everything. The universe reveals itself at its own pace.

I write this blog not to complain but to give others writers a perspective of what to expect when and if they become published. It's not a write a book and forget it kind of lifestyle except for the quaint few celebrities who actually can do that. For the rest of us, the work has just begun when the ink is dry.

Keep writing!

Artemus

Runup to Reztap #1

What a crazy week! With the upcoming launch (March 9th) of book one in The Chronicles of Reztap series - The Adventures of Reztap, I've been busily engaged with proof reviews, web site construction, and setting up blog tours, convention appearances and book signings. It's all a lot of activity - more so with the missus taking off this weekend and leaving me to handle the daily activities of the household including care and feeding of two dogs and a grandson. While those activities have actually been a pleasure, they didn't leave much time for the other stuff I needed to accomplish!

This was actually my second proof review, but twice the length of the last one. I have realized even an editor couldn't catch everything especially with the mess the initial manuscript was in from the point of view rewrite that screwed it up in the first place. Add to that strange names, spellings and punctuation of alien names and you've got a mixed bag of trouble waiting to explode. Well, I exploded that bag on my publisher this week a mere three days before it was going to print with no less than two revision documents marked up. I've resolved to be a bit more meticulous with book two before it reaches an editor for their first pass. I'm reviewing it now with the grammar review and catching all the strange names that need to be consistent. The biggest takes I have from this exercise is to reduce the number of apostrophes in race and individual character's names. Hopefully, I caught everything in book one - I look forward to your letters/emails/comments telling me what I missed!

Web site build has been going at a frenzied pace this week. The initial splash page has been up for a few weeks, so upcoming events have been posted, but the meet of the web site is still to be revealed. I will tell you the newsletter signup works and everyone who signs up for the newsletter will get an eBook of Mishaps and Mayhem: A Reztap Primer, a short story book not available for sale. The only ways to get it are via the newsletter signup (get a free eBook) or when you visit me at a book signing or convention appearance (get a hard copy with purchase of book one). I reserve the right to give it away for other events, but it won't be for sale online or at a brick and mortar store.

I think the other web site content is humorous and entertaining - it's likely we won't take the full web site live until March 9th when you can actually purchase book one (right now the link goes nowhere since the book hasn't been published yet.)

I'm making my very first blog tour appearance at Bitten by Books on March 19th. It will be an interesting experience. There is a contest for a $50 Amazon gift card and a chance to ask whatever questions you might have of me in a semi-live format over the space of 24 hours. The length of the tour gives people in all time zones across the globe a chance to participate.

I've been hard at work setting up convention appearances over the next couple of months. Here are the planned events (subject to change depending on booking confirmations/available funds for traveling to/from said convention):

AggieCon (March 27-29, 2015 College Station, TX) - attending only - too close to try and setup anything else.
CyPhaCon (April 17-19, 2015 Lake Charles, LA) - dealer table
ComicPalooza (May 22-25, 2015 Houston) - applied to be a Guest, panel appearances
ApolloCon (June 19-21, 2015 Houston) - Artist's Alley table
ArmadilloCon (July 24-26, 2015 Austin) - dealer table
Sasquan (August 19-23, 2015 Spokane, WA) - this is the World Sci Fi con aka WorldCon. Will go if can afford it - they may allow a book signing.
DragonCon (September 4-7, 2015 Atlanta, GA) - applied to be a Guest, panel appearances with table.
TusCon (October 30 - Nov 1, 2015 Tucson, AZ) - will try to get a table and/or get on panels.

I know there are some book signings "in the works". I'll be honest, I'm not sure when they are, but I will keep everyone updated. I will be contacting Houston area Barnes and Noble stores and independent booksellers myself soon to set these up (or join a group event already planned).

With all of that done and some still to go, I'm finally at a point to engage in a little more writing! To all of my fellow authors out there, I hope your writing and marketing efforts are incredibly successful. To all you readers out there, get out to Amazon (or my web site) and buy a book on March 9th! Amazon reviews gratefully appreciated as well.

Regards,
Artemus