Book 2 - Pre-marketing Options

Here it is, a mere month before book 2, Reztap and The Quest for the Insane Moth, would have gone on sale and I'm still mulling over my pre-marketing options. I've learned that I've already accomplished some things, I'm right on track with others, and hopelessly behind the eight ball about to get sunk in a corner pocket with the other things.

The rudest note was checking out this link (http://allindiewriters.com/book-marketing-timeline-from-pre-launch-to-post-launch/) outlining what I should do to pre-market my book and when. The timeline starts nine months before book launch! Yeah, that's so not happening. Still, glancing through the list, I did see that I'd gotten some things done already, although that was primarily because they were done for the first book.

Get a MailChimp account - check. Send emails out bi-weekly or once a month - damn. Already missed on that one, mostly because I don't want to fill my the inboxes of my minuscule mailing list with pointless chatter. So, guess I'll be getting a pre-launch email out to them so they know what's going on at least. Putting that on my To Do List, honestly.

Then I'm down to building lists of things, most of which I'm not sure exist or I can reasonably find. Finally, get an author head shot. Thank goodness that's already done. I'm going to be a searching maniac the next couple of months trying to catch up on the other lists...and some of it won't matter because it's already way too late...but not for book 3!

However, with all this insane pre-marketing activity supposedly going into place, I've had to slow roll the entire machine. The "would have gone on sale" is the key note here. Book two is done and in the bag (writing, editing, cover art, book formatting, etc.), but I had to slow everything down for two reasons - one, I want to do things right and there are some prerequisites that still have to be put in place for that to happen. The bigger reason is: I'm simply out of cash.

Starting over professionally and financially since moving here has put us on the edge. It will pass, but it pushes off the publishing date of book two to an as yet undetermined date. I've been advised by a marketing contractor to get "professional" reviews of both the prequel (Mishaps and Mayhem) and book one (The Adventures of Reztap) before I forward book two for the same treatment. All of that will be a three to four month process. I hope to get it started within the month of November, but I can't make any guarantees.

Which puts this whole matter into perspective. What have I learned from this extensive process that perhaps you too, the reader, may be able to apply to your own book marketing adventures?

1. Book marketing is key to a successful book launch.
2. Continuing book marketing has some value but falls off after time.
3. If you're doing a series, get the first books reviewed first; don't start in the middle.
4. There is a LOT to book marketing - see the list above and plan well ahead of time.
5. Marketing is an uncomfortable requirement for someone who just wants to write - but if you want to sell your books as well as write them, it is a necessary evil.

This just relates to marketing. I saw an article that bemoaned the amount of book marketing going on in social media and the article author said "Just write a good book and it will sell itself." Honestly, my jaw dropped open when I read this. It was from a book author who had already written several books and had an audience already. I wondered what he did when he "first" started out? Not advertise or try to market his book at all and it magically sold well? I think not. Even a well written book has to be pushed onto the market with some kind of publicity or, quite simply, NO ONE will know it exists!

So, write your book, get it edited professionally, and start the marketing process. It's a long one, but don't be discouraged. It won't happen fast or overnight - it takes pre-planning and discipline.

Regards,
Artemus

Reztap and the Quest for the Insane Moth - Book 2 News

We're flying to the next book in the Chronicles of Reztap series - Reztap and the Quest for the Insane Moth! See what I did there - flying? OK, bad joke. The Quest manuscript and cover are completed while the editing has just started. It feels like I did this just a few months ago with Book One - oh, that's because I did just do this a few months ago!

The manuscript for Quest was done faster than the manuscript for Book One (Adventures), which technically had it's infancy in the 1980s. Given that time frame, Adventures took roughly 30 years to complete! Really, though, I was maturing as a writer during that time, with countless revisions, writing group critiques and some writing workshops thrown in there the last ten years. The previous twenty was more of a life happens delay, with sporadic writing occurring here and there including two Star Trek: The Next Generation scripts - which sadly never saw or had a chance at production.

Book Two took about eight months. The lightning round began in June when I figured full time writing would be a fine career transition, and that's when I really put the steam and brought the final manuscript to my soon to be publisher, Chart House Press, in August. That included a great deal of part-time writing, but it really paled in comparison to writing the prequel, Mishaps and Mayhem - A Primer to The Adventures of Reztap. I wrote that 100-page set of three short stories in three weeks (the bulk of which was roughly 80 - pages in the last six days before I sent it in.) That was a real eye opener to my writing abilities - I clocked over 5,000 words one day. To put it bluntly, that's insane, but it worked. I was in the groove so to speak.

If you managed to get out to see me at the Houston's Authors Bash 2015, AggieCon 46 or the MenilFest last weekend, you would have seen the cover art for Quest. I know I have many fans who are not able to make it in person out to see me, but I'm not quite at liberty to the cover at this time. Quest is a darker book by far than Adventures and that is reflected in the cover art. It's dark and populated with zombies! It does play a bit on the zombie tropes out there - I hope my Adventures blurb writer, Joe McKinney, continues to have a healthy sense of humor as I'm traipsing a bit on his territory being one of the foremost in the zombie field (see his Dead City book series for some great, fast-paced zombie action!)

Jerrica Law did a fantastic job on the art of the Quest book cover. She's really nailed the vision I had for the covers and delivered great cover art. Book Zero (Mishaps) was actually a quick revision of a sketch she originally did for the Adventures book cover which I rejected since Adventures didn't involve a shipwreck. Mishaps did and that helped her get the cover out quick for the quick to write, quick to press prequel. She's currently hard at work on the book cover for the third book in the series. I won't reveal the name just yet for a few reasons - I like suspense and I'm not under contract with my publisher for it yet, so the delivery date and publication are nowhere close to set in stone. I've only just barely begun to write it as well. Marketing and coordination for the first two books (and the prequel) have kept my attention away from the important task of writing the book. After Quest comes out, we'll see where we are with Chart House Press and find out if they're ready for the next set of books or not.

Then we have editing! This was my down with the first edition - not getting a professional editor. Second edition of Adventures is fully edited and is so immeasurably better than first edition that I shudder to open the fist edition to take a peek. The manuscript transition from third person to first person introduced so many writing mistakes that I overlooked on three personal editing passes that I knew it had to have the keen eye of a top notch editor to give it any hope of survival. Happily, Chart House Press connected me with Erika Wisdom, a fine editor and fan of science fiction. It's good to get an editor who is not only sharp, but also "gets it" when a humorous novel poking fun at science fiction tropes comes across her desk.

Erika will also be editing Quest! I'm very excited to continue what I consider a successful partnership with such a fine editor. She quite properly dissected Adventures, providing a bevy of corrections and suggestions, putting the manuscript in excellent shape. After I completed my run-through of incorporating everything she had exhaustively done, I then had to go back and look at my own changes with a fine tooth comb to make sure I hadn't introduced further errors with my own revisions. I think I nailed it, although a last minute grammar check revealed a few things I'd overlooked. Still, it was a much better experience than I thought it would be - I'm very happy with the final product and look forward to the same experience with Quest.

Stay tuned for a revelation of the book cover for Quest - coming soon!

Regards,
Artemus

Launch!

The Adventures of Reztap has officially launched and shown up on the cover of the Publisher's Weekly Spring Catalog for 2015!

Along with the launch of the book is the launch of the Artemus Withers web site! A little tweaking here and there and it's looking pretty good. Want to go right to the book page? (You know you do!) If you sign up for the newsletter, you will get a free eBook for Mishaps and Mayhem, the short story primer for the Reztap universe. I should have this in eBook format shortly, so don't expect an immediate email, but definitely something in the next week.

Tucked in a bit of revision on book two as well. After everything I learned on the editing of book one, I've got a better handle on what I need to do with book two before it goes to the editor. At least it won't suffer the POV rewrite that book one did!

What else has been going on? A lot of marketing rigmarole has been passing through my keyboard! Blog tour articles and bios, setting up convention appearances (I'll be appearing on three panels at AggieCon 46), and trying to figure out which eBook listing services are worth it and which ones aren't. I'm still in a bit of a quandary on that one.

Launch day was a full day of web site updates, book notes from the publisher, social media updates, and web surfing to find marketing opportunities. I know this is probably one of the shortest blog posts I've done, but I'm working feverishly on getting things finalized and updated. Not sure how you get much writing done at this stage. Well, a long day turned into a long night. Now tomorrow is today and I get to do it all over again!

Happy writing, marketing, blogging, etc!

Regards,
Artemus

A New Reztap On The Horizon

Busy is the word of the year. From the short story book to book one and two, there were so many activities punched into January and February, it's a little dizzying. March - September are looking crazy too!

First things first - I did get signed by the publishing company (Chart House Press). What does that mean exactly? Here are the nuts and bolts:

1. Small publishing house means no advance. I'm actually very okay with that since my initial intention in summer 2014 was to pay for an editor. Well, I still get to do that. The extra umph in the relationship comes from the marketing connections, expertise and some other services surrounding the publishing of the book. From a financial standpoint, it's a very real investment of time and some money on my part, but there's additional investment from the publishing company in other aspects of this (some of which I'll point out later). In other words, I did NOT get a big advance and can now retire to a South Pacific island and enjoy the fruits of my labors. OK, I was never going to do that anyway, but you get the point.

2. What exactly am I responsible for in this relationship? Web site (www.artemuswithers.com) is one. I'm responsible for setting it up, running it, paying for it, etc. That also means I own it, so there will be no struggle to disengage it from some parent corporation that wants to keep it. I like that as well. Of course, that also means getting my own web designer, handling technical problems, working on content, etc. It's a bit more work than, say, an author page off the publisher's website - but it's completely under my control and I'm a bit of a control freak when it comes to my image and content being out there.

Editing - I pay for editing fees, which I was already going to do. I'm very happy with the editor they selected (they have a stable of contracted editors they farm work out to). How is this a burden off my shoulders? I didn't have to search for an editor that would not just be good, but would also understand and maybe even appreciation a science fiction humor novel. That experience and connection with editing talent is huge! There was no two or three month long search for just the right editor - my publisher nailed it with their expertise and contacts. Believe me, when I got through with the editing process on the first book, I was so happy with the editor and the results.

Marketing - materials, knick knacks, swag, posters, table runners, and banners - all that stuff is on me. Again, I'm very okay with this. It's all under my control - I select what I want and how I want it. I have gotten suggestions from my publisher on what type of things I should be bringing to book signing, conventions, etc. There have been no directives on what I have to bring. I can spend as little or as much as I want on the process. In this aspect, I'm still very much in touch with the independent author feel, but not hanging out there without a safety net.

Cover art - This is actually a bit of a mixed bag. I've privately contracted my own cover artist to provide the art ( hats off to my Reztap cover artist Jerrica Law, a hard working recent college grad!). That gives me ownership of the images and ability to use them freely for my marketing materials, web site, whatever. My publisher does handle the lettering on the covers - title, author name, other info including the back cover blurb, info, etc. The in-house cover artist, Ida, does a fantastic job with not just the creation of the words on the cover, but also blending the front cover art to seamlessly flow to the back, picking out elements from the front to include on the back, etc. She's really a maestro at that. I've seen some of her other covers that involve the whole package, and she's a truly excellent cover artist in her own right. In the end, there's a lot of artistry going on for the covers, and I'm just responsible for paying for a single cover artist.

Production - The writing (and integration of editing notes). The initial writing of a book is a fun thing. I've found even the subsequent second and third drafts are fun in discovering new and better ways of getting my meaning across. As I'm a new author, my publisher (Chart House Press) wanted a small sample f my writing to send to the booksellers they have relationships with to let them know what kind of book they'd be getting if they pre-ordered book one (which isn't quite available yet). I was tasked to write a book of short stories from the Reztap universe. I found myself pressed up against my deadline with only 6,000 words done and I had to deliver 25,000. I managed to push out what I thought was okay work in about the space of a week. I literally wrote over 5,000 words one of those days. It was really impressive, in my humble opinion. But that is that heart of what I do - I'm the writer. No one else will be performing that task for me. Now I have several quality short stories to expand my readers' understanding of the universe I've created. Reviewing the marked up transcripts from the editor was actually refreshing. Instead of hunting through the pages trying to find out what I'd done wrong, a very knowledgeable editor (thank you Erika Wisdom!) painstakingly went through everything and delivered a word document highlighting all my writing sins along with some recommendations on how to repair the damage. Post editor, it's up to me to make changes, incorporate their suggestions and/or correct them as I see fit. My writing has improved tenfold from the experience.

Social media - that's pretty much on me, but the publisher does their share as well. My Twitter feed, Facebook posts and blog content right here are all my responsibility and under my control. Obviously, while I'm busy writing, the social media content gets neglected, so there's an interesting balance going on just with my media foot print.

Personal appearances - well, it's pretty obvious no one else can or should appear as me. Book signings, convention appearances and blog tours are all on me. The appearance part anyway.

3. What does the publisher bring to the table?

A lot more than you might think at first. I did mention some of what they do above (cover art layout, lettering, and selecting an appropriate editor), but there is much more on their plate. Things I really didn't think about before.

Publication - copy editor, book formatting, and all the technical details that go into registering books, listing books, and submitting books to booksellers. With my self-published books I did most of this myself, but not as well as I've seen my publisher do it.

Marketing - identifying marketing opportunities and listing on their own social media. This is all stuff I don't have to do (some of the marketing I should be doing to expand that arm, though). An add for The Adventures of Reztap will be appearing in the Spring edition of Publishers Weekly catalog - you know, that silly little thing all the booksellers look through to decide what they're going to stock on their shelves. Do you know how to get an add in there? Did you even think about the catalog before you read this? 

Events - this is really a big one that I simple don't have the expertise, or time, to setup. I'm attending a small convention here in Katy with about one hundred fellow authors called the Houston Author Bash. It's not the first one, but I'd never heard of it before. That brings to mind how many other chances to press the flesh, so to speak, I haven't been doing as a self-published author? Don't get me wrong, there are self-published authors at this event as well, but I simply had no idea about the event or how to register. All taken care of by my publisher.

That's just one of many events being setup by my publisher. There's a book launch party next week, blog tours and book signings in the upcoming months, all of which my publisher is handling for me. I just have to show up and put in my time, sell books and meet some wonderful readers. Not having to set all of this up frees me up to actually write/edit. I can't even imagine the time it would take for me to figure out what and where to appear, set it up, and pay fees where appropriate. I don't have to do any of that (although, I will be discussing some upcoming conventions that may not be on my publisher's radar and I might indeed have to setup myself).

Social media - My name is on the Chart House Press web site. When they mention their authors and what the authors are doing, what books are coming out and what events they will appear at. This also flows to their Facebook site and Twitter feed.

Reach - this is kind of all encompassing, but it's a true measure of the value of a publisher over self-publishing. They know people (booksellers, fellow writers, other industry people, readers, reviewers, etc.) that I simply don't. Through those connections, my work is spread out across a much broader spectrum than I could initially manage on my own. I don't want to knock self-publishing - there are a great many authors who are very successful at it, but just as many who aren't because they don't know how to expand that reach beyond a small circle of friends and acquaintances.

Validation - someone in the writing business read my book, evaluated it, and decided it was worthwhile to publish. They're not just publishing my book - they're putting their name on it too. I'm humbled, honored and thrilled all at the same time. I get to call myself a published author. That's a gateway not many writers get to pass through.

Mechanics and know-how - there are so many things going on behind the scenes. There are things I haven't even contemplated that are going on in pursuit of my book being a success.

4. The last two months have been a whirlwind of activity. I written a short story book (Mishaps and Mayhem), incorporated edits for book one (The Adventures of Reztap), worked with my web designer on clearing technical hurdles to get my web site up and running, and juggled social media and event planning duties (planning my attendance and all the marketing pieces that go with that). I just got done approving the proof for Mishaps and Mayhem and ordered a bunch of them to have for next week's Houston Authors Bash (please come if you can - Mishaps and Mayhem only available at in-person events, you can't order it online or buy it from a bookstore).

The next four months will be incredibly busy too. Book one comes out March 9th, 2015 (I still have to approve the proof for that). Book two (Reztap and the Quest for the Insane Moth) will come out in early May 2015. I'll have to incorporate the edits, approve the cover art, and then approve the proof of book two. I have to WRITE book three. It is convention season - there are so many conventions to attend, Book signings, blog book tours, etc. I anticipate being busy each weekend through the end of September!

So, the real crazy time begins. I will do my best to keep things updated on the blog, but visiting my web site once it's fully operational will be the best way to keep up on events and appearances.

Keep writing and reading!

Regards,

Artemus

The Future of Reztap is at Hand!

A little update on the recent happenings with The Adventures of Reztap and subsequent books:

I was looking for an actual editor (other than myself, who didn't do such a great job) to edit my first self-published novel, The Adventures of Reztap. Several people enjoyed reading it, but a few of my writer friends mentioned there were some bad editing errors. Lesson learned - don't edit your own stuff. There are multiple benefits from getting an editor, the primary ones are your work is 99% free of editing errors and the books are then eligible to be covered by large book reviewers (who will not review a book unless it has been professionally edited).

I had self-published my first book mostly to learn the ins and outs of self-publishing. I think I've learned many valuable lessons and felt ready to get book one professionally edited as well as book two (which I finished at the beginning of October). So, I contacted a person I knew thru my wife who was a freelance editor. My reason for going local was to get someone close who I could meet with if needed. I also had a good feeling knowing what this editor had done in the past, so I was pretty comfortable going with her. I thought it was good to try to hire locally as well.

I contacted the editor. She talked to me for about twenty minutes about the book before I sent it to her. Turns out, she was no longer doing freelance editing. She was now Director of Publishing at a small press here locally and their company would be interested in looking at my book and possibly publishing it. My initial thoughts on a traditional publisher were that it was a shot in the foot financially for a writer. Traditional publishers offer a 15% royalty on average for writers on book sales. She mentioned they did higher royalties and I was immediately interested. I haven't seen a contract offer yet, but it's still much better at first glance than a traditional publisher. It may be she's referring to ebook royalties and not print, but the royalties she mentioned sounded inline with the ones you get from Amazon and the ebook aggregators who publish to Apple and Barnes & Noble. I knew this since I'd already self published to both and those were the rates.

Now, they're not one of the big six traditional publishing houses, so it stands to reason they've got their eye on how to compete in today's market and offer an attractive package to savvy writers. Honestly, a 50% run on a print book is worth the investment if they're going to edit my book as well. I don't know how they would manage a 70% royalty to the writer on a printed title, though. There's more overhead with printing, even on a print on demand (POD) basis that would make that a very tight margin for a publisher, so I'm kind of guessing I won't quite be getting that. With a typical POD basis, I was looking at getting maybe 30% of the cover price. CreateSpace (a division of Amazon) gives a 37% royalty on books purchased thru Amazon (where most sales would likely come from) and a 57% royalty on print titles thru the CreateSpace estore. I'm thinking for a smaller publisher than CreateSpace, a 50-70% royalty would be a little high. Then again, maybe I'm wrong and they've really been able to bring down the actual physical costs of printing a hard copy of a book. But really, I think she meant ebook rates and not print rates. I need to see a contract to be sure, but if nothing else, something better than 15% is going to peak my interest.

The thing I'm chomping at the bit about is speed, of course. It's been a little over five weeks since I submitted book one to the publisher. I know, that sounds like a reasonable enough time to get an answer, but consider what route I would go thru with a traditional publisher. First, I would submit the book. The soonest I would get a reply from a large publishing house would be six to eight weeks, although it could reasonably take several months longer...and that's just to get what would likely be a rejection slip on what would be a 15% royalty (max) if they published. I've actually got the ear of the Director of Publishing. She doesn't mind hearing from me once a week and giving me an update on progress. I simply would not get that thru a traditional publisher - in fact, I'd probably be dependent on my agent for all correspondence and negotiations with the publisher. Well, I don't have an agent, so I'm already skipping one piece of the process with a direct line to the publisher. Of course, the biggest factor in all of this is I was just looking to pay someone to edit my book for me; getting an offer to have it published (and hopefully get some kind of advance on it), well, I can only say it sounds like something I've dreamed of since I was in high school. I think I can wait a few weeks to see how this all plays out.

In the mean time, I finished my second book in the series (also submitted that to the editor) and compiled a short list of the future books I have planned in the series also with a short synopsis of each book. One of the things that had interested her in my initial conversation was my intentions to write sequels. I think they're looking for regular writers who produce often. I'm only too happy to oblige! Of course, if they pass on publishing, I'm really not out too much except a little bit of time. I have another local contact I can hire to edit the books and still self publish if it comes to that. The bonafide credentials of being a published writer (as opposed to self published) has its advantages though, so I'm hopefully it will work out.

Have to be honest here. I've also been pursuing a copywriting business venture, but I've been rethinking the whole thing since I've really gotten back into writing. I think I may just have to let it go. It's a shame, especially since I've put quite a bit of money into it, but the more I heard from my copywriting guru, the more it sounded to me like I should be writing novels and screenplays as opposed to doing copywriting. I'm going to take that gamble and run with it for a few months and see if it gets me where I want to go. I'm only a small advance from a publisher away from convincing the family to let me give it a shot! Copywriting business is still an option, but I'm putting it on hold right now. Kind of feel this is my best opportunity to pursue a real future in writing. Best I grab it while I can.

Felling optimistic. Hope you are too.

Artemus

Pro Edit funding campaign starts today!

I've done it. I'm admitting my editing skills leave much to be desired. Check out my fundraising campaign for a professional edit of The Adventures of Reztap here: http://fundanything.com/en/campaigns/pro-edit-of-the-adventures-of-reztap

Really, check it out! I tried to make it as humorous as possible so it would be at least entertaining to anyone who comes across it. I don't want to ruin the surprise, so give it a quick visit.

Been in a bit of a writing funk lately, but that's turning around and I'm resuming work on the sequel even as I type (this line will appear in the sequel). Seriously though, I'm energized, jazzed and altogether optimistic about the next couple of months. Hopefully the fundraising campaign will actually take off and The Adventures of Reztap may get a review by a national reviewer. It can use the exposure, nut only after it's been edited and edited well!

More to come soon.

Regards,
Artemus