ApolloCon Appearance!

ApolloCon is just a heartbeat away! From June 19-21, I'll be appearing on several panels, doing book signings and will have a booth in the Dealer's Room to sell my wares and a few surprises.

This was a bit of a challenge, as I'm feeling all conventions are going to be. I remember AggieCon being a bit of a struggle, but I chalked that off to college kids in brand new Con roles running what for them was probably their first Con. I hoped it would be a little smoother with ApolloCon, but alas that was not to be. The problem I had with getting on the list for panels had to do with a personnel change, so the guest chairman who had held the role disappeared due to personal reasons and didn't pass on all the emails agreeing that I'd be part of the program. I connected with the new guest liaison and got some push back since they had already submitted the program, but they got program changes and managed to squeeze me onto several panels amidst the changes. Very satisfying to have someone a bit flexible after I thought I'd already taken care of things! It also took the Dealer Room chairman a while to get me the payment information, but he never wavered on whether or not I had a table, so I was certain I'd always have that.

Given that rough start, you'd think I wouldn't be on many panels. I'm actually on six! I also have a reading the first day. I'm more than thrilled that my suddenly last minute inclusion on the panels was handled so well. When I heard my information hadn't been passed on, my heart sunk. Luckily, I skated in just under the wire to get in before the final program had truly been completed. I'm pretty pumped to be appearing with fellow authors who I used to watch at panels discussing writing topics. I'm even more excited to be sharing thoughts and ideas with a (hopefully) large audience at the panels! I've gotten a lot of interest from individual readers in my books after many panels and that's part of the drive to be on one, but I get so much enjoyment just sharing knowledge and answering questions for curious would-be writers and fans. I always learn something knew myself at these panels, not only from my fellow panel members but also from audience members.

There will be two book signings at ApolloCon. I probably have enough books to satisfy the attendees, but I'm disappointed I wasn't able to get book two, Reztap and the Quest for the Insane Moth out the door in time for this convention. I also suffered what others writers probably do coming to conventions frequently - a cash flow problem leading to inventory supply problems. I've probably compounded this by inserting activities for a cross-country move into my agenda. The timing is unfortunate and I had to hold money in reserve to pay for things I wouldn't have had to withhold otherwise.. In all honesty, I'll be tickled to sell out of my inventory, but I don't necessarily see that happening. I will probably have a good supply left over to pass on to Triscelle Publishing to sell for me at their next upcoming event - Space City Comic Con. I hope to attend Space City Comic Con myself, but now the travel costs from Seattle, WA (where I'll be relocating to next week) will probably be prohibitive to attend. I tried contacting the guest liaison about appearing at the con, but got no response. I may still do it if I can get a good head of pre-marketing steam on book two and get it out the door in time. In other words, I'm still on the fence about it.

What you should see when you pop by at ApolloCon this weekend is not only the Reztap books on sale (Mishaps and Mayhem & The Adventures of Reztap), but a few more books as well. I hope to have Triscelle Publishing bringing their books (The Morrigan's Brood series) and a few other authors books as well. I'm hoping a little diversity at the booth will bring in more customers. Most important at the booth - my lovely missus will be there as well, handling sales while I'm on those six panels, my reading and at the signing table. So come on by and check out my lovely wife!

Moving preparations have delayed this post significantly. I'd be a little more verbose, but this sucker has to get published or it will be old news before it hits the internet. Hope to see you all out at ApolloCon!

Regards,
Artemus

Reviews Revisited - Is Buying Reviews The Only Way To Get Them?

It's been a month since my last post on reviews and how I'm trying to get them. I thought it was prime time to update those of you who follow my blog on what I've found and where I stand at the moment. I've had a tepid response on Choosy Bookworm, a little better response on the giveaways of the prequel and find myself at a crossroads about the book review scene.

As you may recall, I signed up with Choosy Bookworm's offer a free eBook and possibly get a review service. In the month five weeks that have transpired, I received eight emails from interested reviewers, five of whom actually returned an email to get the free eBook. One of those four was a relative and the other a friend. That puts That puts me well short of the 50+ emails I should have theoretically received from interested parties. To be fair, it's only been a month. Science fiction books take a while to get a response, even among those who troll the Choosy Bookworm web site looking to get free eBooks. Of the five who responded, a month later, I've yet to see a review - even by my friend or relative. It's disheartening, to say the least. I'm hoping this kind of experience I've had informs other writers looking to garner reviews for their masterpieces. It's not an easy road, fellow scribes.

Jumping to my next adventure in reviews - book 0, the prequel. I recently gave away 35 copies of that eBook (Mishaps and Mayhem) to attendees of Comicpalooza who signed up for it. I sent them each instructions on the review process in hopes they might drop a kind word on Amazon about their experience. Of those 35, I haven't heard a word or seen a review, but that was literally only a week ago. I'm still hopeful that volume will produce some results.

Three reviews HAVE posted to Amazon for Mishaps and Mayhem, though! Two were from the free eBook giveaway during the launch week of The Adventures of Reztap and another was from an actual customer - someone who bought the paperback Mishaps and Mayhem (and The Adventures of Reztap) from me at AggieCon. An incredibly large number of free eBooks were given away that first week of March, so I'm hopeful there may be more reviews coming from that initial giveaway launch and possibly from the Comicpalooza giveaway.

Let's look at the timing for a moment. From the initial launch of Mishaps and Mayhem, it took nearly two months to garner three reviews, two of which were generated from the free giveaway (but were not given in "exchange" for a review, so there did not need to be a disclaimer for it in any of the reviews.) I'm not saying the free giveaway was worth it from the Amazon point of view - I personally know all three of the reviewers and they're definitely being kind to post a review. It was not from the altruistic reactions of strangers that I received any reviews at all. So, is it too soon to expect reviews from others for both books? Perhaps.

That brings me to another realization. Given the way my publishing process has worked in the past, giving away ARCs (Advanced Reading Copies) may be an important part of the marketing strategy I've been unable to capitalize on. The editor back and forth between me and my editor often happened just days before the book actually launched. A completely edited copy would've only been available at most a day or two before the book went live. That's hardly enough time to send out ARCs with any expectation of a review posting close to when the book launches.

This may precipitate the delay of book two, if that's even possible. I may be locked into it launching this month regardless, and I hardly have time to modify that agreement with other things happening right now. I'm due to make an appearance at ApolloCon at the end of June and it will be one of my last marketing opportunities this year to give book two a push at a live event. I'll have better luck making that happen with book three.

I've seen some amazing and downright unlikely review jumps for brand new books from unknown authors - case in point The Sigil Blade by Jeff Wilson. Don't get me wrong, I'm sure it's a fine novel, but it has 32 reviews already and it's been out for just over five weeks. New author, five weeks, and 32 reviews. So many reviews and sales that it's now being promoted by Amazon. Given my own experience, I have to wonder how this book got those reviews so fast. Some of the reviews are dated the day the book came out. I'm a fast reader, but it's highly unlikely I'd be able to whip through a 400-page book and retain enough of the story to make a fair review of the book AND write it the same day. Does this mean advance copies went out to readers or was there some purchasing behind the scenes going on for reviews? In just the first few pages, I noted there was probably no editor for the book, given credence by some of the less than stellar reviews of the book. However, there were many five star reviews that came in essentially the day the book was published. I don't want to knock the author - I haven't read the entire book. I do want to commend him on his understanding of the Amazon marketing engine. Get enough positive reviews up as quickly as possible and Amazon quite literally does the selling for you. Did he pay for reviews? I honestly can't tell. I do think he has a loyal following of friends and family that put the majority of the reviews into place sucking in additional buyers - this propelled the book to a status that had others buying it simply because it appeared popular. A self-propelling perpetual sales engine if you will. However, my understanding is that it will not get the same lump of readers to buy the sequel if this one isn't written well. It's a way to sell one book, but not to sell a book series, IMHO.

So it comes to this - what's a budding writer to do? I'm still keen to wait another month and see what transpires. Maybe I'll even have my sales figures from my publisher by then and be able to cross-reference my marketing attempts to see what pays off. I haven't given up hope of getting some reviews for The Adventures of Reztap yet. But if it hasn't blossomed by then, I may have to go the way of The Sigil Blade...

Explore and Review!

Artemus