Saturday, July 14, 2012

Free - not so powerful

It was a limited test, but still a valid result. Offering the eBook for free did not equate to a flood of downloads of The Adventures of Reztap from the Smashwords web site. It did result in two downloads of the free eBook and an additional sale of the full price version. That means the eBook went from six readers to nine on Smashwords. I'm happy with the promotion - any additional readers is a great thing. But I'm certainly not blown away with the results. I think they are in line with a normal promotion of this type.

My take is that I need to expand the amount of people who see the book offer, think of the word Reztap when searching book web sites, and think of my name when they think of an author they'd like to read. Even with a few retweets from some folks on Twitter, and sharing the news on Facebook, I'm still reaching less than 2,000 people. There are hundreds of millions of people online. My next concentrations for social media will be expanding my reach so to speak.

My next focus on writing will be getting the second book written (it's already been started). Unfortunately, marketing and writing are two different activities. Do I abandon marketing on social media (and other types of activities) and concentrate solely on writing? I believe this is a dilemma facing many eBook and traditional authors today. Marketing is largely if not completely on our shoulders for 99% of us. Still, I'm pretty sure having a second book out there is a big draw to potential readers. It lets them know the author is not just a one book wonder.

So, while I will definitely be devoting some time to marketing, my primary focus will be on writing book two. I do have one event at the end of July where I'll be selling the books directly (ArmadilloCon in Austin), but outside of that, my marketing efforts will be limited for the time being.

Good luck with your marketing!

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